When it comes to choosing wallpaper, one of the top concerns for consumers is its environmental safety. However, with a wide range of green certifications available on the market, many buyers find it challenging to tell which ones are genuine and which are just marketing tactics.
According to Shen Weidong, executive director of the Tianjin Home Market Chamber of Commerce, some merchants simply attach various environmental labels to their products without proper verification, falsely advertising them as “green wallpaper.†He emphasized that identifying truly eco-friendly wallpaper requires careful consideration of the materials used, the production process, and how it’s applied. Among these, the raw materials play the most critical role.
Shen also pointed out that with advancements in manufacturing technology, the Chinese wallpaper industry has made significant progress toward sustainability. But he urged consumers to be more informed by doing thorough research, comparing options, and asking the right questions before making a purchase. “Green wallpaper should meet environmental standards not only in its main components—like paper and ink—but also in the auxiliary materials such as rubber powder, glue, and backing film,†he explained.
Cao Liyun, secretary general of the chamber, advised buyers to check whether the wallpaper complies with the national standard regarding hazardous substances in interior decoration materials. She recommended opting for natural fiber or all-paper wallpapers, which tend to be safer and more environmentally friendly. In addition, she stressed the importance of selecting high-quality adhesives—preferably water-based brands with good reputations—and ensuring that the paint used before applying the wallpaper also meets environmental criteria.
Shen added that a simple way to test quality is by tearing the paper by hand. The more fibers come off, the better the quality. He also noted that the ink used in high-quality wallpapers is typically water-based, which replaces harmful solvents with water, making it odorless and safer for indoor use. “The adhesive is equally important. It’s best to choose food-grade or fruit-based gelatin, which is both safe and environmentally friendly,†he concluded.
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