Consumers today are increasingly concerned about the environmental impact of the products they buy, and when it comes to wallpaper, "green" or eco-friendly features are often a top priority. However, with so many different certifications and labels available on the market, it can be confusing for buyers to determine which wallpapers are truly environmentally safe. Many merchants use vague or misleading green labels, making it hard for the average consumer to tell real eco-friendly products from fake ones.
According to Shen Weidong, executive director of the Tianjin Home Market Chamber of Commerce, some retailers simply attach various environmental certification marks to their products without proper verification. This has led to the rise of "green wallpaper" as more of a marketing term than a real standard. He emphasized that identifying genuine eco-friendly wallpaper should focus on three key areas: raw materials, production process, and installation. Among these, the choice of raw materials is the most critical. With advancements in manufacturing technology, the Chinese wallpaper industry has made significant progress toward sustainability, but consumers still need to do their homework before purchasing.
Shen advised buyers to look beyond flashy labels and instead investigate the actual materials used. For example, the main components—such as paper and ink—should meet strict environmental standards. Auxiliary materials like rubber powder, glue, and base films also play a big role in determining the overall safety of the product. He encouraged consumers to compare options, research brands, and ask questions to make informed decisions.
Cao Liyun, secretary general of the Chamber of Commerce, added that when choosing wallpaper, it’s essential to check if it complies with the “Restriction of Hazardous Substances in Wallpapers for Interior Decoration Materials.†She recommended opting for natural fiber or full paper wallpapers, which tend to be safer and more sustainable. Additionally, she highlighted the importance of using environmentally friendly adhesives, such as water-based ones from reputable brands. Consumers should also ensure that the paint used on walls before applying the wallpaper meets similar environmental standards.
Shen also shared some practical tips for evaluating wallpaper quality. For instance, tearing the paper by hand can reveal its strength—more fibers coming off means better quality. The ink used in printing also affects the environmental performance of the product, so high-quality wallpapers typically use water-based inks. These inks replace harmful solvents with water, resulting in a safer and odorless finish. Similarly, he suggested using food-grade or fruit-based glues for installation, as they are safer and more eco-friendly.
By paying attention to these details, consumers can make smarter choices and avoid being misled by greenwashing tactics. It's not just about looking good—it's about ensuring the products you bring into your home are truly healthy and sustainable.
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