From the beginning to today, China's furniture industry has developed for 30 years. It has experienced a period of infancy and growth, and has gradually matured. The foreign furniture brands have been invading and the development of some domestic enterprises has become increasingly mature. The leading brands and brand grades of the furniture industry are clear, each furniture brand product line is rich and covers the market, the brand awareness is high, consumers also form a high degree of cognition and brand loyalty. Under such circumstances, small enterprises How to break through, realize the creation of its own brand, how to develop the brand's promotion planning, and occupy a place. In this regard, brand planning experts provide some suggestions.
Correct choice of niche market
The trend of business must be the pursuit of individualization, and the needs of the crowd are becoming more diversified and enriched. The pattern of one or two brands occupying most of the market in the past is gone forever. The biggest opportunity in the furniture market is now Discover and accurately target a segment of the market, deepen the work of this niche market, maximize the satisfaction of their needs, and create a distinctive brand image that matches the target customer base and attracts their attention. Ultimately achieve a double harvest of brands and businesses. Compared with large enterprises, it is difficult to choose a niche market. Small enterprises have unparalleled advantages: strong innovation, flexibility, resource concentration, and no market and profit pressure, thus facilitating small businesses in the niche market. If the fish gets water, cut through the market and break through.
Make full use of word of mouth marketing
When doing business brand promotion planning, merchants often take the form of advertising. If you spend heavy money, please use the spokesperson to advertise in various places. The advantage of sufficient funds will also bring the consequences of creativity being smothered. Do not go or don’t know how to make other promotion plans. . When small businesses are planning to enter a mature market, they can adopt word-of-mouth marketing or other creative promotion planning methods to achieve maximum marketing results with minimal funds. For example, in the furniture industry, many domestic products do not have the capital advantages and brand advantages of foreign big brands, but by means of online marketing means, through the form of manufacturing topics or soft texts, they form a good understanding in the hearts of consumers, using word-of-mouth marketing and rapid promotion of online platforms. The brand has also created a high brand awareness and brand reputation of some domestic products in the furniture industry. This kind of promotion planning can realize the huge benefits of obtaining the maximum output with small investment and minimum investment.
Form a good interaction with consumers
Consumers have gradually shifted from passively receiving corporate information to two-way communication. Enterprises must not only transmit information to consumers, but also actively listen to consumers' information, understand their deep-seated needs and experience in using products, and become more dynamic. Flexible improvements to meet the psychological needs of target consumers. Use the language of the target consumer to resonate with the consumer through interaction, thus successfully increasing the brand's visibility.
The unchanging furniture market pattern, even in the mature market stage, as long as small enterprises accurately locate, play creative, and effectively carry out brand promotion planning, they will win a world in the market.
Guangdong GO Jiaju feels that for large enterprises, small enterprises have unique advantages, can be more flexible in the network to build interactive platforms, plan interactive marketing, through the planning of creative activities to attract the participation of target customers, lowering Attitude, interact with consumers to achieve brand success.
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