Abstract The new energy industry represented by solar photovoltaic has developed rapidly in recent years. China's photovoltaic output has ranked first in the world for five consecutive years. However, problems such as homogenization, overcapacity, and low-cost disorderly competition have followed. At the same time, due to unfavorable international factors, China’s photovoltaic industry in the past two years...
The new energy industry, represented by solar photovoltaics, has developed rapidly in recent years. China's photovoltaic output has ranked first in the world for five consecutive years. However, problems such as homogenization, overcapacity, and low-cost disorderly competition have followed. At the same time, due to unfavorable international factors, the export of photovoltaic products in China has been blocked in the past two years, and the photovoltaic industry was once in trouble. 
"In the face of this grim situation, we will promote the transformation and upgrading of our new energy enterprises, to open up new markets, and transform from pure product production suppliers to providers of product services and applications." Hangzhou Municipal Economic and Information Commission is responsible for People say.
In order to promote the development of the photovoltaic industry, in July this year, the State Council issued "Several Opinions on Promoting the Healthy Development of the Photovoltaic Industry", proposing that the total installed capacity of photovoltaic power generation should reach 35 million kilowatts or more by 2015, which will bring great benefits to the photovoltaic industry. Expansion capacity.
On August 27th, the Ministry of Industry and Information Technology issued the "Regulations on the Standardization of Photovoltaic Manufacturing Industry (Draft for Comment)", which is a continuation of the policy development of the existing photovoltaic industry, and also paves the way for the development of the photovoltaic industry in the future.
It is understood that Zhejiang Province is also stepping up research and development of new policies to guide and promote the development of new energy industries.
Industry Status: Leading Enterprises Leading, Small and Medium Enterprises
From 2012 to the first half of this year, for the new energy industry in Hangzhou, especially the photovoltaic industry, it is not only the period of the rigorous winter, but also the time when the differentiated innovation has got rid of the homogenous vicious competition and has achieved initial results.
According to the relevant person in charge of the Municipal Economic and Information Committee, since the end of last year, there have been positive factors in the domestic policy and market, the progress of industry and enterprise reshuffle is accelerating, and the demand side is warming up. At the same time, the new energy enterprises in the city actively respond to various Unfavorable factors, although there are still many uncertainties in industrial development, the situation has improved. Driven by leading enterprises, the city's small and medium-sized PV companies no longer rely too much on policy subsidies, and are no longer excessively involved in price vicious competition. The Hangzhou PV industry as a whole is driving new business with new products and starting to transform with a new model. In particular, the photovoltaic industry in our city has formed a very prominent industrial innovation advantage in many sub-areas such as auxiliary materials and materials, BIPV photovoltaic applications, and micro-grid off-grid photovoltaic applications.
According to statistics from the Hangzhou Municipal Bureau of Statistics, in 2012, the city's solar energy and other new energy industries completed sales value of 18.723 billion yuan, achieving industrial added value of 4.405 billion yuan. Among them, the export of photovoltaic modules was 419 million US dollars. Although it experienced a decline in Europe and North America, the export of emerging market countries in Africa and Latin America showed an upward trend, and the export market added a total of 19 countries and regions.
According to the statistics of the top ten industrial offices in Hangzhou, the added value of the new energy industry in the first half of this year was 1.822 billion yuan, and the decline continued to narrow, down 0.3 percentage points from the first quarter.
Of course, the new energy industry, which is still in a tough situation, still faces some difficulties in the process of transformation and innovation.
“The biggest problem is the funding problem.†The relevant person in charge of the Municipal Economic and Information Committee said that the new energy industry has a large investment and a long period of time. In the past two years, it has been affected by the overall situation of the new energy industry such as photovoltaics and wind power, and the new energy industry has been financing. It has become difficult.
In terms of policies, the city's localization support policy for the new energy industry is also relatively lagging behind. Jiangsu has launched the second round of localized photovoltaic support policies as early as last year. Hefei, Ningbo, Jiaxing and other places have also introduced local support policies. The localization support policy of the city has not been introduced.
The relevant person in charge of the Municipal Economic and Information Committee said that it is recommended to encourage the industry to bloom in the policy formulation, encourage small and medium-sized enterprises to cooperate with leading enterprises to develop sub-products, encourage SMEs to integrate resources to develop market segments, and encourage enterprises to enhance product differentiation and Market acceptance encourages enterprises not to blindly produce and sell, but to pay attention to the profit level of enterprise products, the reasonable level of debt ratio, and the growth and development potential of transformation business.
The road to transformation: innovation and upgrading, differentiated development, and opening up new markets
On August 6 this year, China and the EU reached an agreement on the export of photovoltaic products from mainland China to the EU. This means that the era of low-order competition in the EU market by low prices is gone forever. Under the dual pressure of rising prices, losing competitive advantage and limited export volume, Chinese PV companies have to find a way out.
The relevant person in charge of the Municipal Economic and Information Committee said that the development of the solar photovoltaic industry in Hangzhou must take the road of innovation, high-end and differentiated development, and there will be a way out.
“Although other industries are also generally overcapacity, the photovoltaic industry is particularly prominent.†Lu Chuan, vice president of Zhejiang Zhengtai Solar Technology Co., Ltd., said that under the new situation, Chint Solar timely adjusted its strategy from a single sales component to green cleaning. Energy development and transformation, cooperated with Shanghai Institute of Advanced Research to develop OLED technology and equipment, set up new energy research institute in Hangzhou, research and develop special market products and HIT technologies such as building integrated photovoltaic curtain wall, and introduce refined management mode into each component production. The link has caused a significant drop in production costs.
Chint also realized that China's PV products are closely watching the crisis in the EU market and adjusted the market direction in a timely manner. "Chengtai Solar's annual production capacity is about 800 megawatts. Currently, it only accounts for one quarter of sales to Europe, and one quarter of domestic sales. Half of it is sold to Japan, South Africa, South Korea, India, the United States and other countries." Lu Chuan said. It is precisely because of the timely adjustment of the market direction, when the EU waved the "double-reverse" stick, Chint Solar did not have much impact. Because of the transformation and opening up new markets, Zhengtai Solar achieved a sales value of 3.679 billion yuan and a profit of 115 million yuan in 2012 under the environment of generalized damage in the whole industry last year.
"At present, a number of innovative and innovative enterprises have emerged in the photovoltaic industry in Hangzhou. These enterprises have devoted themselves to researching and subdividing the market in subdivided products and market segments, and have rid themselves of low-cost and disorderly competition, and have rapidly developed new businesses. Healthy development.†Zhao Yonghong, secretary-general of Hangzhou Solar Photovoltaic Industry Association, said that representative enterprises include Chint, Sonny, Heda, Longjing, etc. Smaller companies also have many successful models, such as Sola, which is the main company. The products are Minsheng solar products, which are very popular in remote areas such as western China, Africa and Central Asia. In 2012, the total sales volume exceeded 20MW, which is in the forefront of photovoltaic components. There is also Tianyu Solar Energy. Although it is a thin film module, it has been successfully transferred to the architectural application.
Policy effect: Distributed photovoltaic power generation applications usher in the golden decade
The development of the new energy industry cannot be separated from the support of the policy. At present, the promotion of photovoltaic distributed power generation applications has become the consensus of the national level and local governments. Insiders pointed out that this will lead China's PV industry to break through the current dilemma and truly usher in the "spring" of industrial development.
At present, Heda has taken hundreds of distributed photovoltaic power generation projects across the country. In our Hangzhou area, almost every county and city has it, and many of them have been connected to the grid for power generation.
Good policies not only support the development of enterprises, but also bring tangible benefits to new energy users and promote a new round of development of new energy industries.
On July 15 this year, the State Council issued "Several Opinions on Promoting the Healthy Development of the Photovoltaic Industry", which is also known as "the Eight States of Photovoltaic Countries." It is proposed that the total installed capacity of photovoltaic power generation should reach more than 35 million kilowatts by 2015.
This "Opinions" changed the status quo of the photovoltaic industry's past heavy manufacturing and light applications, and gradually entered the decade of distributed power generation driven by market applications.
On August 27th, the construction of the 50MW distributed photovoltaic application demonstration zone in Tonglu Economic Development Zone was launched. This is one of the first batch of 18 distributed photovoltaic power generation application demonstration zones in the country. It is also the largest photovoltaic power generation project in our province. The city's new energy industry leading enterprise - Hangzhou Zheda Sunni Energy Technology Co., Ltd. invested and constructed.
Recently, the National Development and Reform Commission issued the "Notice on Playing the Role of Price Leverage to Promote the Healthy Development of the Photovoltaic Industry". For distributed photovoltaic power generation projects, the policy of subsidizing electricity prices according to the amount of power generation is implemented. The subsidy standard for electricity prices is 0.42 yuan per kWh.
The policy effect is being continuously released. As the country's favorable policies continue to fall and the localization support policy is about to be introduced, the city's new energy industry will surely usher in a new round of development after the transition.
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