Zhengzhou property market staged speed and passion, netizens shouted to buy a house and had to work hard

“Jinke City sold out”, “Vanke City sold out”, “Olan and Garden sold out”... “Opening out and selling out” has become a popular word in the recent Zhengzhou citizen circle. Netizens screamed that buying a house is not only about fighting for economic strength, but also fighting for "life."
It is neither a popular city like Beishangguangshen nor a second-line “four little dragons” with economic development. However, the madness of the property market in Zhengzhou, the capital of the Central Plains, is no less than the former, causing an uproar.
The land price has hit a new high, and the price is expected to exceed 50,000 yuan per square meter. In the urban area, the commodity house has risen more than 1,000 yuan in one month, and the second killing disk appears one after another... a series of highlights, like a needle stimulant, It has provoked the excitement of the public and made house prices the hottest topic in the city.

Real estate predators, you chase me, Zhengzhou land price crazy refresh
Zhengzhou Land Market is staged "Life and Death Speed". Some netizens commented that Zhengzhou land price does not refresh several times a month, and people are not at ease.
On April 5th, a piece of land labeled "Zheng Zhengdong [2016] No. 5" was sold by net auction. After 147 rounds of bidding, the land was sold at 2.231 billion yuan, with an average price of 20,490,400 yuan/mu, making Zhengzhou land price more than 20 million yuan/mu for the first time. According to estimates, the floor price is close to 12,300 yuan / square meter.
The heat of the new record has not yet passed. On June 1, a piece of land in Zhengdong New District of Zhengzhou City, after 64 rounds of bidding, was finally sold at a price of 1.791 billion yuan, and the unit price of Zhengzhou land was updated at an average price of 24.137 million yuan per mu.
Just as everyone regrets that they have only maintained a short-lived record of less than two months, it is unexpected that after an hour, another piece of land has an average price of 26.034 million yuan per mu, and once again throws an old record of one hour of life. After the horse.
The above-mentioned several pieces of land are from the Beilong Lake area of ​​Zhengzhou, which is known as the “War of the King”. Its location is superior, it is the only undeveloped area left in Zhengzhou East District, the land is clean and rare. From the planning point of view, the Longhu area is the crowning touch of Zhengdong New District. Since 2011, it has attracted real estate giants such as Evergrande, Jianye, Zhenghong and Zhengshang to attack the city.
"It is not a terrible king, it is not surprising that there are a few kings. After all, which city does not have a few high-end real estate?" As the industry analysts argued, when it was not necessary to pay too much attention, everything suddenly changed.
On July 8th, after more than 3 hours of 566 rounds of killing, Zhengzhou Vanke Beauty finally won the Zhengfang Machinery Lot with a price of 2,502.4 million yuan, and the unit price was 2,826,380 yuan/mu, which won the new total price and unit price of Zhengzhou Land Market. Double champion.
The reason why it is shocking is that the Zhengfang Machine Block is located in the old town of Zhengzhou Third Ring Road, unlike the plot where the “Golden Nest” contains gold spoons. Nearby are Haishu Park, Luyuan Community, Yusen City and other projects, mostly mature communities, with prices starting at 10,000 yuan per square meter. After Vanke won the plot, it is expected that the price will reach 25,000 yuan per square meter.
This is still not the end. On August 18th, the 13th and 14th plots in the Beilong Lake area of ​​Zhengzhou once again set a new record for land prices.
Among them, No. 13 land was acquired by Henan Rongchuang Real Estate Co., Ltd., a subsidiary of Sunac China, with a bid of 2.554 billion yuan, the unit price was 36.31 million yuan per mu, and the floor price was 36,000 yuan per square meter, winning the new total of Zhengzhou land market. Price, unit price, floor price "three champions".
On the 14th plot, after 9 hours of fierce competition, it was auctioned by Beijing Tanxiu City Real Estate Co., Ltd. for 3.51 billion yuan, with a unit price of 41.84 million yuan per mu and a floor price of 37,000 yuan per square meter. This also makes it surpass the No. 13 plot, taking away the title of “three-material champion” for the total price, unit price and floor price of Zhengzhou land market, and also the record of the longest bidding time in the history of Zhengzhou land auction. Industry insiders predict that the future price of the residential area will exceed 50,000 yuan per square meter.
As of now, the Zhengzhou land market has set a new record for more than 10 times this year. In the future, there will be land waiting for auction in the “Golden Nest”, and the new record may be just around the corner.

The price rises along with the land price and the second line
The direct effect of Zhengzhou's land price soaring is that the prices of all houses in urban and suburban counties have increased. The price of the real estate around us has skyrocketed, making every Zhengzhou citizen feel excited.
In the first-hand housing market, a number of real estates took turns to stage a reluctant sale and a one-night price adjustment. In July alone, the average price of real estate for sale in the main city and suburbs of Zhengzhou was raised by 1,100 yuan, and some real estate developers even increased their prices by more than 30% in January. A set of 90 square meters of housing, in the past two months, the price can rise by more than 300,000 yuan.
The increase in second-hand housing is also "not to be outdone." According to Fangtianxia Zhengzhou data, the average price of second-hand housing in Zhengzhou City has risen from 10,262 yuan / square meter in January this year, and has soared to 12,178 yuan / square meter in July.
Ms. Liu began to look at second-hand housing at the end of last year and has not bought a house until now. In her words, at the beginning, she picked up the house and always wanted to wait for a better one. Later, she suddenly found that the house that was not very optimistic could not afford it. “When I first started watching, the agent took me alone to see it. The service was very warm. When I came to see the room, it was often several people who watched it. The agent also ignored me.”
Today, Zhengzhou people and friends circle has a new terminology - "the rate of housing," that is, the probability that you can buy a house, ridicule, it seems very helpless.
It is neither a hot city such as Beishangguangshen and Shenzhen, nor a strong second-tier city with economic development. Although Zhengzhou’s housing prices have steadily increased in recent years, it has always been tepid. Why is this crazy performance this year?
The madness of this Zhengzhou property market is not a case. From a national perspective, this year, the first-tier cities represented by Shanghai and Shenzhen took the lead in launching. The four cities of Suzhou, Nanjing, Xiamen and Hefei were also called the second-line “four little dragons” because of the soaring housing prices.
On August 18, the statistics of residential sales prices of 70 large and medium-sized cities in July released by the official website of the National Bureau of Statistics showed that there were 58 cities with a year-on-year increase in the price of new commercial housing (excluding affordable housing), with the highest increase of 41.4%. There were 52 cities with second-hand residential prices rising year-on-year, with the highest increase of 44.1%. Among the newly built residential prices, Hefei grew by 33.8% year-on-year, Nanjing by 33%, and Xiamen by 39%, which was higher than that of first-tier cities such as Beijing and Shanghai.
Real estate in second-tier cities is generally hot. The main reasons are probably twofold: First, in the first-tier cities, the volume of housing transactions in second-tier cities has surged. When the sales of real estate enterprises are getting warmer and the funds are abundant, the enthusiasm for continuing to buy land is obviously high. Many housing companies have focused their attention on second-tier cities, which has made it difficult for second-tier cities to match the investment needs of enterprises. The “small and porridge” has created a record for land auctions in second-tier cities.
Secondly, compared with first-tier cities, second-tier cities are still in their infancy, and local fiscal revenues are still highly dependent on land sales. Under this circumstance, the property market policies introduced by local governments in second-tier cities are relatively loose. This led to a large amount of funds squeezed out by the strict first-tier city property market policy, and eventually invested in second-tier cities.
Regardless of the big environment, Zhengzhou also has certain specialities. Henan is a veritable province with a large population, and the urbanization rate of permanent residents is 10 percentage points lower than the national average. The urbanization wave is still exerting strength, and the demand for housing is still growing. As the only regional center in the province, Zhengzhou has a very obvious siphon effect.
Zhao Jinjing, executive vice president of the Real Estate Industry Association of Henan Province, said that in recent years, the number of newly added population in Zhengzhou has exceeded 200,000 per year. At present, the real estate inventory de-chemicalization cycle is only 5.7 months. The market demand is large, and developers are naturally willing to invest heavily.
Yan Yuejin, research director of the Yiju Research Center, believes that Zhengzhou is different from similar cities in that its population and transportation advantages are unmatched by other cities. Whether it is just needed or improved, it is very strong.

The central enterprises have money to pay for the land price competition, who will pay the bill
It is worth mentioning that most of the developers who set a record for land prices in Zhengzhou this year are foreign-powered enterprises, of which a considerable number are central enterprises, while local enterprises in Zhengzhou are slightly inferior. Relevant data shows that not only Zhengzhou, more than 80% of the land price records born this year are jointly created by the central enterprises and listed companies.
Some analysts pointed out that with the background of central enterprises, low-interest loans can be obtained, and sufficient funds can make them occupy an advantage in land competition.
According to a research report issued by Industrial Securities, the reason why central enterprises are more crazy than ordinary state-owned enterprises and private enterprise developers, in addition to low capital costs, more importantly, they face a strong "self-protection pressure." The report analyzes that the current real estate central enterprises "exit the tide of mergers and acquisitions" once again hit, many central enterprises with insufficient real estate business are very worried that they will soon become the object of mergers and acquisitions, so they can only quickly expand the real estate business, which means more urgent Demand for land.
Hu Yusen, chairman of the board of directors of Henan Real Estate Enterprise Jianye Group, said: "We have also participated in the auction of individual kings, but the final competitor is the central enterprise. It is equal to fighting with the bank." He also analyzed that the central enterprises took the land. In addition to accounting for economic accounts, it is also complicated to calculate advertising accounts, strategic accounts and brand accounts.
There are also people in the economic circles who pointed out that compared with the private enterprise's gambling on the life of the family, the investment of the central enterprises does not fully value the success or failure. I have never seen the boss of the central enterprise being laid off and unemployed because of the failure of the project investment. Therefore, the central enterprises are in the land auction. It is also very self-willed.
With the “faster, higher, and stronger” record of land prices, Zhengzhou’s housing prices have undoubtedly broken into the “rabies mode”. But in the end, it’s not the local tyrants who are paying for the land price competition, but the masses just need and improve the crowd. We can't help but ask, who will give a "vaccine" for this "rabier"?
Analysts said that if we are not wary of loopholes caused by loose housing market policies in second-tier cities, and do not timely monitor the real estate funds exited by first-tier cities, then second-tier cities are likely to become the high-risk areas after the property market regulation.
Shangguan Tongjun, a real estate expert and the chief expert of the ace think tank, pointed out that Zhengzhou’s current housing prices are rising rapidly, and the growth rate is too fast. It is extremely abnormal. The common people (50.320, 0.00, 0.00%) are worried that the psychological panic of rising house prices is becoming more and more serious. Shooting to curb the property market panic.
Liu She, a professor at Henan University of Economics and Law, suggested that the government can publicize and increase the supply of land. At the same time as developers are willing to raise prices, they also hope that relevant departments can supervise.
At the dinner table in Zhengzhou, the most frequently heard topic is that “someone’s house has risen by 1 million overnight”, “someone has invested in a small apartment in Zhengdong New District”... and in the circle of friends, titled The article "The truth of a million people robbing the house: the final battle of the social class after five years is decided" is still mad.

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