The four largest furniture production bases in the national furniture industry are consensus: Xianghe, Hebei, Shunde, Guangdong, Wuhou, Sichuan, and Likou, Jiangsu; "Likou once ranked second, but now it can only rank fourth." In Likou International Furniture In the city, there are 5,000 companies with an annual output value of over 10 million yuan, but less than 100 companies have original design capabilities.
As one of the important activities of the third Suzhou Expo, some time ago, the China Furniture Original Design Competition was officially launched. This competition for many furniture manufacturers aims to remind people to pay attention to "Why Chinese furniture always lacks original design?" The real status quo, and through the competition and the exhibition of award-winning works, let people see the huge potential of original design to pry the bottleneck of the furniture industry development.
How can a big furniture country be a powerful furniture country
The China Furniture Original Design Competition is hosted by the organizing committee of the 3rd Suzhou Chuangbo Expo, undertaken by the Suzhou Cultural and Creative Industries Federation, and executed by the Suzhou Cultural and Creative Industries Federation Home Furnishing Branch. Li Chuanglian Home Branch is directly facing Likou International Furniture City.
Likou Furniture City is a product of the rapid development of China's furniture industry in the past 20 years and is also a microcosm.
In the early 1970s, through self-produced and sold sofas and metal furniture , Likou became a gathering place for furniture production and business households. By 1992, Likou, which had obvious regional advantages, had built a 6,000 square meter furniture trading market-- Likou Furniture City. The advertising slogan "Likou Furniture City, the No.1 Furniture City" began to gain popularity. Within a few years, Likou furniture market has developed into the largest furniture distribution center and consumer market in East China. In 1998, it was approved as Jiangsu Provincial Likou International Furniture City by the Jiangsu Industrial and Commercial Bureau.
Since the beginning of the 21st century, the total investment of Likou International Furniture City market has reached 5 billion yuan, with a total construction area of ​​nearly 1.5 million square meters. There are 55 trading halls distributed along both sides of Xiangcheng Avenue. Nearly 6,000 business households from all over the country operate and sell in the market, with annual sales of 20 billion yuan. With the growth of Likou International Furniture City, China has also become the world's largest furniture exporter and the country with the largest number of furniture manufacturing enterprises. However, an embarrassing situation in the Chinese furniture industry has also appeared in the development of Likou International Furniture City. On the way: Originality is missing, and plagiarism is the norm.
"It is no exaggeration to say that if you go into a circle in the furniture city today, you will find that following the trend, copying, and cottage have become a major feature of the strange. A considerable number of products look similar, and homogenous competition can only In the final price fight, various irregularities and disputes continue to appear. These are all because there is no originality. "A brand furniture manufacturer who asked not to be named said in distress.
In the eyes of many foreign consumers, Chinese furniture is just synonymous with "cheap goods". The quantity of Chinese furniture should have exceeded "a certain level", but it has been unable to cause qualitative changes. ——In 2011, China's output of 220 kinds of industrial products ranked first in the world, but basically low-end products. The label "low-tech content and low added value" hung on China's manufacturing industry has not been removed so far. The level of added value is the key factor that determines the development of the industry. For the furniture industry, original design is an important cornerstone to enhance the added value.
The original design must first pry the concept
In Likou International Furniture City, there are about 5,000 companies with an annual output value of over 10 million yuan, but less than 100 companies have original design capabilities. We have found in exchanges with companies that some entrepreneurs have a very good understanding of original design behind. The general view is that there is no design, and companies can still get orders. However, the facts are not optimistic. The four largest furniture production bases in the furniture industry in China are Xianghe in Hebei, Shunde in Guangdong, Wuhou in Sichuan, and Likou in Jiangsu. "An industry source said.
At present, many cities across the country have a large-scale furniture industry, each of which is divided into different development directions, office furniture , soft furniture, low-end household furniture and so on. More importantly, the traditional showroom-style furniture business model has been greatly impacted by online sales. When the post-70s and post-80s became the main consumer of the furniture market, in addition to focusing on the functionality and comfort of furniture products, they also Willing to pursue fashion and personality, they are more sensitive to trends, more picky about products, and more adaptable to new business models. These are exactly what the Likou Furniture City, which is mainly based on traditional business formats, does not have.
However, some Likou furniture companies actively introduced original designs and tasted the sweetness. For example, Huahong Mahogany Furniture Co., Ltd., which was once awarded the "Suzhou Garden Sofa" by Guinness, is facing the increasingly scarce situation of mahogany raw materials and customers who choose high-end mahogany furniture. It is based on traditional mahogany furniture. Seiko works carefully, vigorously investing in original designs for product transformation and upgrading. The annual output value of the enterprise before the transformation is 100 million yuan, and the annual output value after the transformation reaches 200 million yuan. Suzhou Junnuo Home Furnishing Co., Ltd.'s own brand "Yipin Begonia" has always been based on new products developed independently. The company has spent a lot of human, financial and material resources on the construction of the original design team, and gave the R & D team enough attention and trust. To make design innovation an important highlight of the enterprise, so far, "Yipin Begonia" has won a number of technical patents. MiBiao Furniture Co., Ltd., which focuses on the design and development of fabric sofas, often develops new products together with design talents and teams from related arts and crafts colleges and other related colleges. In recent years, it has achieved many victories and has been praised by its peers as a "dark horse".
It is urgent to build a creative design platform for the furniture city
"The Expo takes cultural creativity as the core and strives to tap the power of original design in various industries. At this point, the China Furniture Original Design Competition and the Exhibition of Works fully conform to the theme and philosophy of the Expo." The third Suzhou Chuangbo The relevant person of the organizing committee of the meeting said that the Suzhou furniture industry is facing a development bottleneck, and the need for transformation is imminent. The "original furniture design series of activities" launched at this time are just to indicate the direction for enterprises eager to transform. Of course, the display is only the first step What the organizing committee of Chuangbo Expo really wants to do is to call on all parties to pay attention to the concept of original design through the exhibition and awarding activities of Chinese furniture original design works, and to allow enterprises to communicate with each other through display, communication and docking. A consensus was reached between the enterprise and the Expo.
A healthy market must have constant driving force for innovation. Innovation is the driving force for economic upgrading, and innovation must rely on market players. But domestic enterprises not only have too few R & D personnel, but also seriously lack the enthusiasm for R & D investment. According to statistics, Chinese enterprises' R & D investment accounts for less than 1% of sales revenue, which is far below the level of 2.5% -4% in developed countries. According to the relevant person of Wenchuanglian Home Branch, "Original products require a large development team and a long research and development process, which means that the cost of original products is very high, not to mention the average enterprise, medium-sized Enterprises are not easy to bear. This is the crux of the plagiarism in the furniture industry. "
Therefore, Wenchuanglian Home Branch hopes that in terms of industrial support, the government can build a nest for the Suzhou furniture industry, build a creative design center and a comprehensive service platform for home design copyright.
As the birthplace of Ming-style furniture , Suzhou ’s furniture design and manufacturing skills have influenced so far. Compared with the traditional “non-legacy†that failed to embark on the road of education, the contemporary has undergone revolutionary changes in material conditions and has a profound historical culture. Suzhou, with its rich heritage and strong economic strength, should create a large platform for creative talents, design companies and furniture companies to provide docking services for the aftertaste of Ming-style furniture and new pieces of modern furniture.
Professor Qin Huaiyu, deputy director of the Industrial Design Department of the Suzhou Arts and Crafts Academy, is a strong advocate of the comprehensive service platform for home design copyright. As a director of the Suzhou Copyright Association, he believes that "the establishment of a comprehensive service platform for copyright mainly invests more in home products Innovative design and development of the company, improve self-creating ability, thus produce more home products with their own copyrights, and enhance the copyright status of Likou home products. To achieve these, the most important thing at present is to increase the The introduction and cultivation of copyright talents and the establishment of a home design and innovation R & D team. "
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