Competition through pricing has long been a key strategy for sanitary product companies aiming to attract customers and boost sales. In recent years, beyond traditional promotional periods like "May 5th" and "November 11th," even holidays and weekends have turned into opportunities for cost-cutting campaigns. From premium to budget lines, both imported and domestic brands are increasingly relying on price as their main selling point. Many companies even promote specific products at heavily discounted rates, sometimes far below market value.
However, the home industry is now witnessing an intensifying price war, and opinions among companies remain divided. “The price war has been going on for the past two years and is becoming more intense,†said Chen Tao, Vice President of International Households at Yitong. He pointed out that the low concentration of bathroom brands and the lack of unique product features have led many companies to compete primarily through price. With similar or even imitated products flooding the market, some firms resort to pricing strategies to gain market share and survive in a tough environment.
While some industry insiders argue that the current low-cost promotions in the home sector aren't necessarily a full-blown price war, others disagree. They define a real price war as a situation where companies undercut each other by selling the same product at drastically reduced prices, sometimes below cost. While some businesses might use this tactic to clear inventory or eliminate weaker competitors, top-tier brands typically avoid such practices, focusing instead on maintaining quality and long-term value.
In reality, while price competition can drive short-term growth, it shouldn’t be the only way for companies to succeed. Building strong brand identity, innovation, and customer trust are essential for sustainable development in the home industry. Companies need to balance aggressive marketing with long-term strategies to ensure they don’t sacrifice quality or reputation for temporary gains.Customized Telescopic Tube,Pvc Square Telescopic Tube,Black Telescopic Tube,Rectangle Telescopic Tube
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