James Allen ("JA") recently launched a synthetic diamond product, marking its parent company, Signet, the world's largest diamond jewelry retailer, officially entering the synthetic diamond market.
James Allen is a jewelry e-commerce company that was signed by Signet in 2017. Currently, he provides consumers with "earth created" and "lab-created" stones on their retail pages, and uses synthetic diamonds as the main stone of the wedding ring. "The same price, 30% larger." The official website shows that its current 0.52ct Radiant-shaped synthetic diamond is priced at $450, and the 4.49ct emerald-shaped synthetic diamond is priced at $48,350.
All of JA's synthetic diamonds are accompanied by inspection certificates issued by institutions such as IGI or GCAL. The colors range from D to J, and the clarity ranges from FL to SI2.
Previous industry analysts are expecting Signet to enter the synthetic diamond industry. After all, its CEO Gina Drosos said last year that “the market demand is being evaluated†and “the company is repositioning its consumer demandâ€. De Beers launched the Lightbox fashion jewellery collection a year ago and positioned the standard retail price at $800/carat, but without any grading certificate.
JA pointed out in its Q&A section: “Natural diamonds are still a traditional choice.†However, JA also emphasizes that synthetic diamonds have the same chemical composition and appearance as natural diamonds and can be graded under the same standards.
Drosos said in a conversation with investors last December that Signet would see JA as a "test." Immediately afterwards, JA opened a concept store in Washington and adopted a new retail technology in the store.
Metal Stamping Parts,Stainless Steel Stamping Parts,Stainless Steel Metal Stamping,Stainless Steel Stamping
NINGBO AIKEHAN METAL PRODUCT CO.,LTD , https://www.diecastingsupplier.com