From the perspective of brand marketing changes in ceramics, paints, doors, flooring, stone and other industries, many companies have introduced online marketing in the stone market, especially online advertising, search engine marketing, news dissemination, and online event marketing.
However, for the company's network brand promotion and key product promotion, how to clearly understand the promotion ideas, grasp the entire promotion process, and be able to consider the promotion effect at any time, especially in response to the sales effect, it is estimated that not only the marketing planning agency has been solving The problem, but also the quantitative result that companies are most willing to see.
In the second stage of the "three stages" established by Winway Consultant in the marketing and promotion of coatings, flooring, stone marketing and other subdivided building materials, it will generally be the brand promotion and product of building materials enterprises. The promotion is divided into two modules, and then the promotion strategy and ideas are designed around each module. And this is divided into two parts: independent network promotion and promotion of coordinated ground market activities.
The first module: network brand promotion positioning and promotion, which is to establish the industry positioning and focus segmentation of corporate network brand promotion, to public welfare activities, corporate network brand promotion stories, million blogs, online brand promotion consumer group theme comics spread to Main promotion means
The second module: product positioning and promotion, with product knowledge marketing, event marketing, event marketing, promotion network support, product consumer group theme comic communication as the main means,
The promotion channels of the two modules generally involve six kinds of online media, online forums, social networking sites, IM tools, web blogs, emails, etc. The promotion content mainly includes news, comments, posts, blog logs, IM short messages, and electronic Nine forms, such as newspapers, anime/pictures, network topics, and online videos. In terms of wireless channels such as Fetion and mobile phones, no special operations have been carried out yet.
In the network promotion of the first module, it is necessary to identify the industry orientation of the market for brand promotion of the enterprise, and design specific ideas around this positioning, such as the entire ceramic field, or subdivide into vitrified tiles, polished tiles, In the field of healthy stone and natural stone, the coatings field may be the entire coating market, or it may be subdivided into environmentally friendly coatings, health coatings, children's paints, etc., mainly based on the technical strength of the company in a certain segment of the industry and market. , product strength and existing scale, development planning, in order to judge.
The network brand promotion story is also the story of the company's 1-3 period. The design and content of the online brand promotion story are also specially planned, the time of delivery, the selection of the distribution channels, etc., and also have targeted arrangements. Generally speaking, there are several routes for online branding stories, and Winner Advisors use them more. The first one is based on the growth of the company, highlighting the struggle, hard work, courage and wisdom of the company from a growth story, spreading the spirit of online brand promotion, and impressing people; the second online brand promotion story is "Love, Marriage, Home "For the background, implant brand information and product information on ceramics, paints, stone, flooring, doors or other home building materials, and touch the people; the third may be based on decoration, involving material selection, decoration, supervision, etc. Implanting online branding information and product information is attractive. There are other ways, I will not mention it here. Maybe some of these methods are understood by the planners, but the quality of the content, the combination of the publishing media, and the cleverness of the time schedule may not achieve the best results. In particular, it has to be influenced by millions of audiences, and it is not a general institution that can operate.
"Millions of blogs" is chosen by the company as a spokesperson, or general manager, or a representative person, to create a million-dollar visit, to create a kind of intimate, professional, in-depth, high-end image through personal blogs, through individuals Image transfer and enhance corporate image. At the same time, through the blog channel to spread products and promotional information, affecting people's buying interest and word of mouth, creating a record in the building materials industry, leading peers. At present, Winner Advisor will help build corporate blogs and endorsement blogs according to the specific needs of enterprises. There are also different quantity requirements in shaping the audience, 300,000, 500,000, 1 million, or even 2 million, all of which have different enterprises. accept. It can be seen that the influence of the blog is not only recognized by the individual, but also at the enterprise level, its marketing value is also recognized.
"Commercial consumer group theme comic communication" is to create an image for the current mainstream consumer groups, to give a meaning, to refine a label, to form a kind of belonging to similar consumers, in a vivid comic form.
Public welfare activities need to be arranged around the overall plan of the enterprise. No matter which kind of public welfare activities, it will provide creative, attractive and touching network communication strategies to expand the consumption influence and social influence of public welfare activities.
On the whole, after implementing the above-mentioned strategy, the target audience that can directly affect the company within half a year will reach more than 4 million, or even more than 10 million, because it is based on the spread of precision communication, and it is a network based on sales activities. The promotion of brand promotion and reputation will have a significant impact on the channel construction, promotion and sales activities of the company. The revenue generated can be assessed according to the probability of 5 times magnification. It is also very impressive.
However, for the company's network brand promotion and key product promotion, how to clearly understand the promotion ideas, grasp the entire promotion process, and be able to consider the promotion effect at any time, especially in response to the sales effect, it is estimated that not only the marketing planning agency has been solving The problem, but also the quantitative result that companies are most willing to see.
In the second stage of the "three stages" established by Winway Consultant in the marketing and promotion of coatings, flooring, stone marketing and other subdivided building materials, it will generally be the brand promotion and product of building materials enterprises. The promotion is divided into two modules, and then the promotion strategy and ideas are designed around each module. And this is divided into two parts: independent network promotion and promotion of coordinated ground market activities.
The first module: network brand promotion positioning and promotion, which is to establish the industry positioning and focus segmentation of corporate network brand promotion, to public welfare activities, corporate network brand promotion stories, million blogs, online brand promotion consumer group theme comics spread to Main promotion means
The second module: product positioning and promotion, with product knowledge marketing, event marketing, event marketing, promotion network support, product consumer group theme comic communication as the main means,
The promotion channels of the two modules generally involve six kinds of online media, online forums, social networking sites, IM tools, web blogs, emails, etc. The promotion content mainly includes news, comments, posts, blog logs, IM short messages, and electronic Nine forms, such as newspapers, anime/pictures, network topics, and online videos. In terms of wireless channels such as Fetion and mobile phones, no special operations have been carried out yet.
In the network promotion of the first module, it is necessary to identify the industry orientation of the market for brand promotion of the enterprise, and design specific ideas around this positioning, such as the entire ceramic field, or subdivide into vitrified tiles, polished tiles, In the field of healthy stone and natural stone, the coatings field may be the entire coating market, or it may be subdivided into environmentally friendly coatings, health coatings, children's paints, etc., mainly based on the technical strength of the company in a certain segment of the industry and market. , product strength and existing scale, development planning, in order to judge.
The network brand promotion story is also the story of the company's 1-3 period. The design and content of the online brand promotion story are also specially planned, the time of delivery, the selection of the distribution channels, etc., and also have targeted arrangements. Generally speaking, there are several routes for online branding stories, and Winner Advisors use them more. The first one is based on the growth of the company, highlighting the struggle, hard work, courage and wisdom of the company from a growth story, spreading the spirit of online brand promotion, and impressing people; the second online brand promotion story is "Love, Marriage, Home "For the background, implant brand information and product information on ceramics, paints, stone, flooring, doors or other home building materials, and touch the people; the third may be based on decoration, involving material selection, decoration, supervision, etc. Implanting online branding information and product information is attractive. There are other ways, I will not mention it here. Maybe some of these methods are understood by the planners, but the quality of the content, the combination of the publishing media, and the cleverness of the time schedule may not achieve the best results. In particular, it has to be influenced by millions of audiences, and it is not a general institution that can operate.
"Millions of blogs" is chosen by the company as a spokesperson, or general manager, or a representative person, to create a million-dollar visit, to create a kind of intimate, professional, in-depth, high-end image through personal blogs, through individuals Image transfer and enhance corporate image. At the same time, through the blog channel to spread products and promotional information, affecting people's buying interest and word of mouth, creating a record in the building materials industry, leading peers. At present, Winner Advisor will help build corporate blogs and endorsement blogs according to the specific needs of enterprises. There are also different quantity requirements in shaping the audience, 300,000, 500,000, 1 million, or even 2 million, all of which have different enterprises. accept. It can be seen that the influence of the blog is not only recognized by the individual, but also at the enterprise level, its marketing value is also recognized.
"Commercial consumer group theme comic communication" is to create an image for the current mainstream consumer groups, to give a meaning, to refine a label, to form a kind of belonging to similar consumers, in a vivid comic form.
Public welfare activities need to be arranged around the overall plan of the enterprise. No matter which kind of public welfare activities, it will provide creative, attractive and touching network communication strategies to expand the consumption influence and social influence of public welfare activities.
On the whole, after implementing the above-mentioned strategy, the target audience that can directly affect the company within half a year will reach more than 4 million, or even more than 10 million, because it is based on the spread of precision communication, and it is a network based on sales activities. The promotion of brand promotion and reputation will have a significant impact on the channel construction, promotion and sales activities of the company. The revenue generated can be assessed according to the probability of 5 times magnification. It is also very impressive.
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