How do Chengdu furniture franchise companies cope with market recovery

In October, sales in the building materials and furniture sectors saw a significant uptick. According to figures released by the China Building Materials Circulation Association, the total sales of large-scale building materials and furniture stores reached 142 billion yuan, marking a robust 20.28% increase compared to the previous month. However, when looking at the cumulative sales from January to October, the total stood at 1039.1 billion yuan, reflecting a year-over-year decline of 4.6%. Qin Zhanxue pointed out that October is traditionally the peak season for both the market and the Building Materials Index (BHI). Merchants take advantage of this strong sales period to push promotions aggressively. One key driver behind the sharp rise in BHI was the pre-emptive marketing strategy adopted by some real estate developers, who highlighted potential price hikes for early next year. This created a sense of urgency among potential buyers, leading to a surge in demand for commercial housing. Despite the BHI's dramatic increase in October, signaling an industry recovery, Qin Zhanxue cautioned against complacency. He emphasized the need for vigilance regarding the possibility of the BHI's excessive growth overdrawing on future consumer demand. Merchants should prepare contingency plans to ensure sustainable growth. Overall, while there is optimism, the challenges facing the building materials and furniture industries remain considerable. The recent uptick in sales has bolstered the confidence of franchisees in cities like Chengdu. Domestic furniture giants, including Actual House and Red Star Macalline, have announced ambitious plans for new store openings. These companies are now focusing on expanding beyond major metropolitan areas, targeting second and third-tier cities. This shift aligns with the growing emphasis on affordable housing initiatives, which are drawing increasing attention from businesses. While the market recovery has provided a welcome reprieve, the sustainability of this momentum remains uncertain. Industry insiders note that the promotional activities seen during the Golden Week are expected to persist post-holiday. Consumers who missed out on discounts during the holidays still have chances to benefit from ongoing offers. If stores maintain their proactive marketing strategies, even in a lukewarm property market, they could sustain sales through consumer demand. Recently, there have been reports of store closures in places like Beijing, yet traditional furniture franchises in Sichuan continue to hold distinct advantages over e-commerce platforms. These include superior service quality and efficient logistics. A knowledgeable industry source remarked, "The core of any successful store lies in offering exceptional customer service, tailoring designs, and enhancing product offerings to cater to diverse consumer preferences across different age groups." The recent recovery during the Golden Week serves as clear evidence of the vast potential of brick-and-mortar stores. With creativity and innovation, these stores can achieve boundless growth. Ultimately, whether it’s the traditional furniture sector or the burgeoning e-commerce segment, the key to success lies in meeting consumer needs and delivering excellent service. By prioritizing these factors, businesses can win customer loyalty and ensure continued prosperity.

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