In October, sales of building materials and furniture stores surged significantly. According to statistics from the China Building Materials Circulation Association, the total sales of large-scale building materials and furniture stores nationwide reached 142 billion yuan in October, marking a substantial 20.28% increase compared to the previous month. However, year-to-date sales from January to October amounted to 1039.1 billion yuan, reflecting a year-on-year decline of 4.6%.
Qin Zhanxue explained that October is traditionally the peak sales season and the high point for the Building Materials Index (BHI). Merchants take advantage of this robust sales period to push promotions aggressively. However, the sharp rise in BHI is primarily due to some real estate developers announcing pre-sales for the first quarter of the following year, which temporarily releases pent-up demand. This sudden surge has caused many potential buyers to rush into the market out of fear of price hikes, driving up the cost of commercial housing.
Despite the significant increase in BHI in October, indicating an industry recovery, Qin Zhanxue cautioned against complacency: "The industry should remain cautious about the excessive growth in BHI this month, as it might deplete future purchasing power and consumer interest. We need to monitor this closely. Retailers must develop contingency plans. In short, the downturn in the building materials and furniture sector isn't over yet."
With improved sales figures, some Sichuan Chengdu-based furniture franchisees are regaining confidence and stepping up their expansion efforts. Leading domestic furniture brands like Actual House and Red Star Macalline have recently unveiled ambitious store-opening strategies.
Industry insiders have noted that during this latest expansion phase, these companies are focusing on penetrating beyond first-tier cities, targeting second- and third-tier markets to capitalize on additional market opportunities. As national affordable housing projects deepen, second- and third-tier cities are becoming increasingly attractive to businesses.
While the overall market recovery has provided some relief, the longevity of this positive momentum remains uncertain. Industry experts suggest that the promotional activities seen during Golden Week will likely continue post-holiday. Consumers who missed out on deals during the holiday season will still have chances to benefit from discounts. If stores maintain such proactive marketing strategies, even in a lukewarm property market, there remains room for furniture sales to thrive. After all, consumer purchasing power is still a key factor to consider.
Recently, there was a wave of store closures in Beijing, but traditional Sichuan furniture franchises maintain distinct advantages over e-commerce platforms, including superior service quality and faster logistics. An industry expert remarked: "The core of a store lies in its ability to offer excellent service, refine designs, and cater to diverse consumer preferences across various age groups. These factors give traditional physical stores an edge." The recent recovery during the Golden Week further underscores the vast potential of brick-and-mortar stores. With innovation and exploration, they possess immense untapped growth prospects.
Ultimately, whether for the traditional furniture industry or e-commerce, the key to success lies in fulfilling consumer needs and delivering exceptional service. Only then can businesses secure consumer loyalty and ensure sustained growth.
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