Hengxin Huadian Furniture-Beli Ximu
Since its establishment in 1996, Hengxin Huadian has gone through 21 years.
In 21 years, one season of jackfruit blossomed outside the building, and 6 series of solid wood furniture flowed from here to thousands of households. These are the only six series that have made Hengxin Huadian famous and put a solid, determined, extreme and dedicated character label.Zheng Xianlang, CEO of Hengxin Huadian:
· Rejuvenation of solid wood furniture ·
In recent years, Baili Ximu solid wood furniture has been in the limelight in the main consumer stores. Zheng Xianlang is very optimistic about the future of solid wood furniture: "The market for solid wood will grow larger and larger, especially in China." He believes that Chinese people have a deep affection for solid wood itself. In the past ten years, solid wood furniture is experiencing a Blowout development.
· Open a beautiful lifestyle ·
The young market calls for innovation in solid wood furniture from the production end to the end.
Innovation is the corporate gene. Zheng Xianlang said that Hengxin Huadian will continue to innovate and improve the product line, optimize product details and functions, and meet the needs of consumers every year. "Now it has become the main force of furniture consumption after 8090. Our original series is also being adjusted and upgraded, going to the younger group. Not only to make products, but also to create a beautiful lifestyle."
Beautiful lifestyle-for example, this year Hengxin Huadian launched the Bailey Simu series.
In the soil of Chinese classical culture, the blooming Italian life aesthetics surprised many people as soon as they appeared. The fusion of Chinese and Western classical styles made the audience refreshed and won the gold award.
"We have visited many countries, absorbed different cultures, started market research in various regions, innovated and upgraded products based on the current consumption concept and aesthetics of the Chinese. From material selection to design, we have completely innovated ourselves, and we have worked hard to achieve Belle. Hope. "Zheng Xianlang said.
· Guide agents to cooperate with more channels ·
On the other hand, despite the large capacity of the solid wood furniture market, everyone is sharing food, and there are many porridge. Hengxin Huadian occupies the advantages of brand and resources, but to take the initiative in competition, more marketing strategy changes are needed.
Zheng Xianlang analyzed the current situation of the industry: the marketing of the furniture industry is weaker than that of home appliances and building materials. In recent years, with the implantation of Internet + thinking, marketing concepts are changing. "We are deploying more marketing channels, including real estate developers, designers, and alliances. We will also guide agents to cooperate with more channels to increase profitability."
As for the "price war", Zheng Xianlang shook his head again and again that that was not the market strategy of Hengxin Huadian.
"The price war may bring short-term effects, but it is not a weapon to solve development problems in the end." In Zheng Xianlang's understanding, the price war has never been a panacea. Enterprises must have hematopoietic function and a high reputation for quality assurance. Consumers have their own identification capabilities. At the same time, mature companies will also regulate and guide, and firmly be their own companies, will win their due profits.
Because design is priceless, taste is priceless.
· Unchanging the original heart, focus is a strength ·
Innovation is often hindered. Because of the chaos in the industry, the cost of innovation is huge, and the cost of plagiarism is low, every explosion is accompanied by follow-up and homogeneity.
The countermeasure of Hengxin Huadian is to refine its own products so that others cannot copy them.
In Zheng Xianlang's view, it is a better choice for enterprises to plan long-term product lines and continually optimize products than to follow suit and push new products. "Good for factories, good for dealers, good for brands, and good for consumers. Because of the healthy growth of enterprises, we still have to rely on intensive work on products and focus on one."
This concentration is top-down. According to him, the chairman of Hengxin Huadian Huang Quanchun, the three generations are carpenters, his skill and inheritance make him more demanding on the design process, materials and applications.
According to statistics, furniture factories in the industry for more than 10 years have more than 60% of the 20 series. For 21 years, Hengxin Huadian has been focusing on making solid wood, new Chinese style, and only launched 6 new product series.
In the ever-changing furniture market, too many companies float on the trend, blindly chase the wind, and eventually get lost. The executive president of Hengxin Huadian Zheng Xianlang always believes that firming his own business philosophy, focusing, innovating, and starting from consumers, not only do the craft design to the extreme, focus on the creation of a high-grade lifestyle, and to be a firm of your own will win Due profit.
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