Building materials industry chain into the Hunan

The Quanzhou Building Materials China Line, organized by the Quanzhou City Government, specializes in the outside of the province. The first station chose Changsha, which is accelerating towards the high-speed rail hub in central China. Forty-eight Quanzhou building materials brand enterprises made their debut. Chen Canhui, deputy mayor of Quanzhou City, staged the promotion of Quanzhou's industry and brand image. More than 110 real estate, construction, decoration and design companies from Changsha City, as well as developers from Hunan's large building materials market and heavyweight building material distributors came to the scene to join the exhibition. Exhibitors and customers reached more than 120 preliminary intentions with an initial intention of 15.6. 100 million yuan. The regional signboard of "Quanzhou Building Materials" has aroused widespread concern from the local community. The reporter Qiu Hejun correspondent Hong Jinke Xu Jinhe

The government media teamed up to promote Quanzhou Building Materials

At 9:00 on the same day, the series promotion activity of “Quanzhou Building Materials China Line” Changsha was launched in Hunan Hall, the head office of Changsha Huatian Hotel. This event was sponsored by the People's Government of Quanzhou City, and jointly organized by the City Economic and Information Committee, the Federation of Industry and Commerce, the Quanzhou Evening News, and the Changsha Evening News Newspaper Group. The entire event attracted more than 300 leaders from all levels of Changsha, Quanzhou, and related departments, and upstream and downstream manufacturing and distribution companies, industry elites, and experts and scholars of the household and building materials industries in Hunan and Fujian.

Chen Canhui, deputy mayor of Quanzhou City, delivered a speech at the launch ceremony. Quanzhou is a “private zone” and a “brand capital”. The private economy is developed and the industrial characteristics are obvious, especially as an important building material production area in the country, Quanzhou Construction and Building Materials Industry. With an output value of over one hundred billion yuan, there are numerous building materials brands in the city. This event aims to showcase the brand of Quanzhou building materials to the outside world. At the same time, it provides a face-to-face docking platform for the supply and demand of the construction and building materials industry in Quanzhou and Changsha to realize the upstream and downstream industries. The company's in-depth exchanges and cooperation and win-win.

In addition, the Quanzhou Evening News Group and the Changsha Evening News Newspaper Group, together with resources, and Quanzhou Economic and Information Technology Committee jointly participated in this event and received the approval of Vice Mayor Chen Canhui. He said that the mainstream media service economic development, service industry transformation and upgrading, service companies to open up markets, play an important role, this event provides opportunities for in-depth exchanges and cooperation between building materials companies and merchants in Changsha and Quanzhou. An attempt by the mainstream media to cooperate with one another is worth exploring. After the launching ceremony, Chen Canhui also entered the exhibition docking area with interest and walked past the booths one by one. He had a deep conversation with exhibitors and docking merchants to understand product performance and explore how to explore the market more effectively.

Supply and demand sides face to face to promote cooperation

In the 1,200 square meters event hall, above the brand booths, the eye-catching brand name echoes with the display of all kinds of new building materials products, including nine animal husbandry and kitchen, brilliant plumbing, Xiejin building materials, Meisheng ceramics, Xiesheng ceramics, Tengda ceramics. , Hengda Ceramics, Huatai Group, Jincheng Ceramics, Xindongyuan Stone Industry, Zongyi Stone, Honghua Group, etc. The heads of marketing of more than twenty famous brands in the three major building materials industries: bathroom plumbing, building ceramics, and stone. Personally introduce brands and core products, and cooperate with Changsha professionals who come in for business. The person in charge of Hengda Ceramic Marketing who participated in the series of activities of “Quanzhou Building Materials China Line” four times in a row introduced that the entire building ceramics industry is currently plagued by serious shrinking of the market, if it can grab in front of peers and construction companies, real estate companies, decoration and decoration agencies Docking and establishing a cooperative relationship are tantamount to "a cold winter" in Riga.

In addition, there are a variety of new products brought by leading companies in the home furnishing segment such as Yingfa Furniture, Jufeng Arts & Crafts, Nature Home, and Zhoushi Door Industry, which became highlights at the promotion conference. Tianguang Fire (002509, shares it) and the two well-known Meisheng ceramics as a representative of Quanzhou building materials, vice president of sales to do product and brand promotion.

“It is up to the local government to set up a large industrial chain to promote Changsha and expand the market. It can be said that Quanzhou is a step ahead.” Wang Tienze, deputy secretary-general of the Changsha Municipal People's Government, said that Quanzhou is the fastest growing economy in China. One of the most active areas, textiles, shoes, clothing, building materials and other industries, leading the country, many development experience can be used for reference. Changsha sincerely welcomes the vast numbers of entrepreneurs in Quanzhou to invest in Changsha and develop industries. In the future, they will make joint efforts in industrial planning, administrative examination and approval, policy superposition, and other efforts to create an open and fair, high-quality, and efficient development environment for entrepreneurs from Changsha Xingye.

Before the event, local mainstream media and new media in Changsha reported on the progress of preparations. The news that “Quanzhou Building Materials China Travel” entered Changsha has drawn attention from all walks of life. The activities of the day attracted local well-known home improvement companies such as Ranjuju Group, Dianshi Group, Midea Group, Apple Group, Xiyingmen, Hongxing Meikailong, Wanjiali Square, Nanhu Market, and Wantian International. Home building materials store business representatives. “City building in Changsha is on the fast lane, and the demand for building materials is particularly high quality. There is huge space.” Shen Kaibao, president of the Changsha Association of Building Decoration and Decoration, who came to participate in the event, said that the promotion was made up of upstream products, brands, and downstream The demand side builds a face-to-face docking platform that not only facilitates high-quality brands and products to enter the Changsha market more conveniently, but also opens up the view of decoration and decoration agencies and professionals. The reporter learned that it was through this promotion that Changsha City Construction Decoration Association initially reached a preliminary agreement on cooperation with several companies in Quanzhou Taiwanese Investment Zone.

Integrate resources to stage performances

From Quanzhou, to Fuzhou, and again into Changsha, multi-party cooperation led the "Quanzhou Building Materials China", opened the market development journey, step by step from April to late autumn, Quanzhou building materials companies taste the taste of harvest.

In the early spring, the Quanzhou City Government plans to organize the “Quanzhou Building Materials China Line” series of promotion activities and build a docking platform to help building materials companies “go global” and open up markets. This is a timely response to the voice of enterprises, but also to the provincial party committee and the provincial government to carry out a "three to one look" ("than landing, more than promotions, than services, see actual effect") to actively respond to activities.

Quanzhou Building Materials Industry After more than 30 years of development, the products have spread all over the country. The Quanzhou building materials dealer team has traveled all corners of the river to become the most courageous and effective team in China's building materials industry. However, compared with Foshan and other important building materials producing areas, the popularity and reputation of Quanzhou Building Materials as an overall regional brand still need to be further promoted and improved.

At present, the slowdown in the recovery of the global economic environment and the continued downward pressure on the domestic macroeconomy continue to increase. In the face of a weak demand and a serious overcapacity in the entire industry, the Quanzhou building materials industry, which is a weak base for regional brands, is particularly a building ceramics industry. With a sense of pressure, from the building materials industry and other building material production areas, they can win an order and have a cup of tea. The odds of surviving this lasting "winter" will be one more point.

As a result, the “Quanzhou Building Materials China Travel” series of promotion activities followed the trend. The government has funded the establishment of a face-to-face docking platform for upstream and downstream supply and demand of the building materials industry, and organized hundreds of Quanzhou building materials brands to face demand parties such as construction companies, real estate developers, decoration and decoration design agencies, and exported Quanzhou building materials to the entire industry chain, supplemented by “three-dimensional” "Propaganda and promotion can not only enhance the popularity and reputation of the Quanzhou Building Materials regional brand, but also bring more confidence and practical benefits to building material manufacturers.

If the two special events in Quanzhou’s domain are small-scale choppers, then the two promotion conferences in Fuzhou and Changsha this September can be said to be generous, opening up the industry, testing the government, media, and business. Associations, companies, and other parties work together. Fortunately, the four special promotion sessions were successfully held to achieve the expected results. We also experienced the powerful role of deep media cooperation, linkage of remote media, and the cooperation of commercial associations in different places. There is reason to believe that as long as resources are integrated and large platforms are established, there must be a good show.

Bring Quanzhou building materials to the country

—— Huang Guofu, director of the city’s Economic and Information Commission, accepts an exclusive media interview in Changsha

On the morning of October 30th, Huang Guofu, director of the Quanzhou Economic and Credit Commission, visited Hunan Daily, Hunan TV Station, Xiaoxiang Morning News, Sanxiang Metropolis Daily, Changsha Evening News, Quanzhou Evening News, and Quanzhou Radio at the “Chenzhou Building Materials China Line” promotion meeting in Changsha. A joint interview with more than ten media, including TV stations, Sina Locke, Phoenix Real Estate Changsha Station, and Sohu Focus.

Huang Guofu said that the current global economy has continued to slump and the downward pressure on the domestic economy has continued to increase. Quanzhou municipal government has attached great importance to industrial transformation and upgrading and actively responded to various difficulties. After full study, at the beginning of this year, the city formulated a number of measures to promote the development of the textile and footwear industry, building stone, and plumbing kitchen and toilet industries. In response to the building materials industry, the company specifically proposed the launch of the “Quanzhou Building Materials China Line” series of promotion activities. Work with companies to build confidence and promote Quanzhou building materials to “go global” and open up markets. As one of the main contractors of the event, the Quanzhou Economic and Information Technology Commission formulated a detailed plan to screen a group of representative building material production companies, first holding a promotion meeting in Quanzhou, then in Fuzhou, and finally in the country.

“With the approval of the national-level Xiangjiang New District, the pivotal position of Changsha in the central region has risen significantly. The increasing radiation power, coupled with the acceleration of urbanization in the central region, means a vast market space for Quanzhou Building Materials.” Huang Guofu said that Quanzhou's building materials industry has formed an industrial cluster of over one hundred billion yuan. In recent years, the industrial transformation and upgrading have brought bright spots. The government has guided enterprises to focus on innovation and cultivated a group of energy conservation, environmental protection, and integration cultures by focusing on quality, standards, and brands. A well-known company that creates ideas, applies new materials and new technologies. Emergence of artificial marble, composite stone bricks, etc., can be recycled, save resources, the price is closer to the people, get market recognition, will certainly be deeply favored by Hunan consumers.

“As of now, four promotional activities have been successfully held. Through in-depth cooperation with mainstream media such as Quanzhou Evening News and joint contractors, we have done a lot of work in publicity and promotion, including this one in Changsha, from these days. Social response, the effect is very good.” Huang Guofu said that from the actual situation of implementation, “Quanzhou Building Materials China trip” series of promotion activities to achieve the desired results, but also allow companies to get tangible benefits, many participating Quanzhou Feedback from brand companies has won many big orders. Reporter Qiu Hejun “Quanzhou Building Materials China Line” injects strength into the industry

——An exclusive interview with Changsha Branch of the Quanzhou Chamber of Commerce and the Deputy Executive Chairman Wu Yulin “Chengzhou Building Materials China Travel” Changsha was successfully held. It was inseparable from the full support of the Changsha Quanzhou Chamber of Commerce. From the preparation of the event, the reception of merchants, the negotiation of business visits, and the organization and implementation of the activities, the Quanzhou Chamber of Commerce in Changsha participated in the whole process and provided strong protection. At the end of the event, Wu Yulin, the Party Branch of the Changsha Quanzhou Chamber of Commerce and executive vice president accepted an exclusive interview with this reporter.

"The municipal government organization "Quanzhou Building Materials China trip" series of promotion activities, whether it is to the hometown building materials production enterprises, or to our foreign distributors, are all great encouragement, and injected a needle for the entire building materials industry." Wu Yulin said The municipal government has set up a platform to organize building materials companies to "go global" and explore new markets. This is an unsolved measure for many years. In the current situation where the construction and building materials industry is in a deep downturn, governments and enterprises will join hands to seek and help establish Industry confidence.

According to Wu Yulin, Quanzhou Building Materials went to the country and even went out of the country to become a one hundred billion industrial cluster. It was inseparable from the supply and marketing force of a perennial Quanzhou business. Excellent Quanzhou building materials products can enter the consumer quickly only through the smooth market channels. “In the past few days in the process of communication and exchange with members of the Chamber of Commerce, we all thought that the “Quanzhou Building Materials China Line” led by the deputy mayor was a good activity for the local government to help us introduce and platform, and we should use our own efforts. The role of assisting the development of hometown industry.”

The Quanzhou Chamber of Commerce in Changsha is a bridge and platform linking the economic and social development of Hunan and Chongqing, and has always been committed to promoting the exchange and development of the two places. Wu Yulin introduced that there are currently 1080 member companies and the total investment in Changsha exceeds 50 billion yuan, mainly involving manufacturing, finance, real estate, stone, ceramics, steel products, plumbing valves, clothing shoes and hats, building materials, and professional market development. .