Is the first thing you turn on your computer every morning is to browse the group buying information on that day? Did you open the mobile phone SMS inbox, the most is not the mobile phone newspaper, not the text messages sent by your boyfriend and girlfriend, but the serial number, password, consumption and other prompt text messages received after the group purchase? Did you buy group meals and movie tickets for the weekend? Yes? Then you have fallen into a group buying trend that you cannot extricate yourself from.
The wave of group buying swept the Chinese Internet in 2010. Young people nowadays, especially young white-collar workers who advocate low-cost, high-quality consumption concepts, have joined the ranks of group buying. "" In today's skyrocketing prices, group purchases can enjoy high-quality consumption at preferential prices, which can save a lot of expenses. "This is the current consumption trend of young white-collar workers. The reporter learned that in the past three months, the national group-buying website has issued an average of 1.12 orders per second. The scale of online group-buying in 2010 has exceeded 1 billion yuan. With the arrival of 2011 The year-end new year purchases, parties, etc., will also allow the fire of group buying to spread at a more rapid rate.
In 2010, e-commerce, especially B2C, ushered in an unprecedented explosion stage. At the beginning of the year, after the concept of "group buying" was ignited, group buying websites popped up like "Handlenet", "Aya", "QQ group", "Glutinous rice group", "Sina group" ... … According to iResearch ’s recently published “China Internet Group Purchase Market Research Reportâ€, the number of users who follow group purchase websites every day is 32.8%, and it is on the rise. The advent of the 3G era has provided convenient communication for merchants and “group purchase control†Platform.
It is understood that the dominance of group purchases is catering. According to relevant statistics, in the monthly group purchase activities of the 50 websites sampled, there were 426 issues related to catering. The catering category ranks first in the group purchase category, and "rice group control" is the largest among the group purchase crowd. Also popular is the group purchase of movie tickets. Online group buying, an industry that has just appeared in China for a year, has contributed 5 percentage points to the total box office of Chinese movies this year over 10 billion yuan. At the end of the year, when "Zhao's Orphans", "Let the Bullets Fly", "You Are the One 2" and other big movies compete on the big screen for the box office battle, more and more theaters have also joined the group buying group and launched another competition for the audience. Battle. Relevant sources revealed to reporters that group purchases have already accounted for more than 1/8 of the cinema's annual box office revenue. "Although group purchases are still difficult to replace traditional channels, but its share will grow larger and larger." Industry insiders emphasized.
With the rapid growth of group buying websites and group buying crowds, the problem of group buying has gradually surfaced. The online group buying industry has been on the rise for nearly a year. Due to the low threshold for starting and high popularity, many companies are rushing to enter this field, leading to industry disruption. Integrity issues affect this market. Relevant people in the Complaint Department of the Consumer Protection Committee said that there are many problems in the group purchase market, and the group purchase websites are uneven. There have been many consumer complaints about group purchases. Due to the lack of credentials, these complaints are more difficult to defend.
According to the survey, the popularity of group purchases has made many merchants disregard their own reception capabilities. Some merchants who can only afford 50 group purchases a day are chasing up to two or three thousand group purchases. Behind the ultra-low price of group purchases is often the sacrifice of service quality and poor group purchase experience.
The payment method for online group purchases is "advance payment in advance" instead of "cash on delivery", which makes the group purchase website abundant in liquidity and facilitates the formation of lower discounts, so that the group purchase website can quickly enter the profit period. But it also made a small number of bad molecules find opportunities to exploit the loophole. "Hurry up" The disappearance of the group purchase net volume has attracted much attention. It is understood that the "hurry up" group purchase net volume has disappeared, and the netizens involved in the incident have reached nearly 1,000, involving an amount of more than 1 million yuan.
The end of the year will bring the wave of group buying to a higher level, and the risk of integrity also threatens group buying netizens and tests group buying websites. It is recommended that the group purchase website can add the certification mark by adding the official website certification with the participation of authoritative third parties to improve the integrity of the website. At present, the company's official website certification launched by the 66 largest website of China's official website navigation network, http://rz.66good.com. By reviewing the true identity of the enterprise and the corresponding website in an extremely strict manner, and issuing an authoritative certification mark, it can serve as a guide for consumers to the real website.
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