Like many domestic products, consumers tend to show more favor for imported products or products that are manufactured using imported raw materials. This has also caused the current price of foreign products in the furniture market to be much higher than domestically manufactured products Status quo.
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New changes in the materials and furniture industry require comprehensive industry integration and upgrades
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In view of this consumer psychology of consumers, many manufacturers also fully highlight their "noble descent" from abroad in the choice of raw materials. The furniture stores have "imported leather, imported paint, imported solid wood" and other promotional slogans everywhere, shopping guide The staff introduced the products and praised the imported raw materials used in the products.
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In fact, most of the raw materials of many foreign brands are still processed and manufactured in China. Just like the current BMW and Mercedes-Benz, many of them are made in China, from the hands of Chinese people, but their value in the market has doubled.
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As far as wood is concerned, the fundamental difference is only that different climates and geographical environments create different woods. This does not mean that imported wood is necessarily better than wood from China. It can be said that blindly worshipping imported products has become a misunderstanding in current mid-range consumption.
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Some domestic excellent paint and chemical companies have already achieved the level of technology comparable to foreign companies, and even their product exports and market share have exceeded some foreign brands. The only gap is the gap between brand values. The gap requires time and history to establish. However, domestic products have higher cost performance, which is undoubtedly one of the most competitive advantages that domestic raw material suppliers rely on.
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Raw material suppliers, whether they are manufacturers or distributors, are gradually beginning to try to go from behind the scenes to the front desk, and begin to play a certain role in the overall furniture industry through various methods.
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Initiated by the well-known EGGER sheet in the industry and formed the EGGER sheet alliance including 7 well-known floor, furniture, and cabinet brands, using the German EGGER sheet as the standard, aiming to spread the application advantages of high-end sheet in furniture products .
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The high-end materials held at various furniture exhibitions held a number of large-scale forums with the theme of "e-commerce, low-carbon, environmental protection, optimized industry, etc.", which attracted wide attention in the industry.
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At the scene of some large furniture exhibitions in China , more and more exhibitors of raw and auxiliary materials have made great progress in terms of scale, investment, grade and so on. Some special decoration booths can already be the same as furniture exhibitors' booths. And words.
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It has aroused great attention from the organizers of the exhibition. Many exhibitions will set up separate display areas for raw and auxiliary materials, and hold a series of forums and conferences led by raw and auxiliary materials vendors.
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With the momentum of the country's guiding the transformation and upgrading of the traditional manufacturing industry, more and more raw and auxiliary material suppliers have begun to increase their emphasis on brand communication. Everyone's enthusiasm for exhibiting and promotion has been unprecedentedly high, and they have promoted their new materials and new technologies through e-commerce. At the same time, the brand image of its own company is constantly improving. It can be said that the raw and auxiliary materials industry is no longer the extensive survival form in the past, but represents the high, precise and sharp 'birthplace' of the furniture industry.
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Some large-scale raw material distributors, through long-term cooperation with foreign high-end brand raw material manufacturers, have more and more felt the power of the brand, experienced the value that the brand brings to the product, and the advantages brought to the development of the enterprise. This is another reason why raw material suppliers are increasing their brand building and communication efforts.
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In the future, the furniture industry and upstream raw and auxiliary materials, including hardware and accessories, must undergo industrial upgrading. The integration of resources and reuse of the new e-commerce model will develop comprehensively. Only with a strong voice can we let the furniture industry go abroad. (Editor: Peter)
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