Some experts have frankly stated that all industries are strong and the weak are weaker, and the flooring industry is no exception. In the future, there will be big brands and strong brands in the flooring industry. For the expert's argument, some people agree that some people object to it. For this reason, the author cast this point of view to the industry, and here we listen to their views:
It is spring to talk about the future of the floor industry will emerge the pattern of big brands dominating the world, China Wood and Wood Products Distribution Association vice president of wood flooring circulation committee Yang Meixin made it clear: the flooring industry is a spring bloom, the industry will not appear Big brands dominate the world. Vice President Yang Meixin stated that the current development of the flooring industry has suffered from 'overcast rain', and many business leaders suddenly have increased their pressure. However, companies should understand that the rigid market demand has actually been placed in front of companies: During the 12th five-year period, urbanization has risen to more than 51%. The relevant person in charge of the China Real Estate Association recently disclosed that during the “12th Five-Year Plan†period, the total amount of housing construction in the country was relatively large. It is estimated that about 6 million sets of commodity housing will be built each year, and 5 million sets of affordable housing projects will be provided. How to seize these development opportunities, the key depends on how companies grasp.
At the same time, Yang Meixin, vice president of the company, believes that it is normal for industrial enterprises to spit in the process of development. This is an inevitable law for the development of industry enterprises. In this law, only those companies that have short-sighted visions, current interests, and technological innovations will be eliminated from the market and die. And SMEs with excellent management and technological innovation can use this opportunity to develop better.
Here, Yang Meixin, vice president of the small and medium-sized floor companies also put forward their own proposals: SMEs have a strong personality, in the process of development must be market segmentation: first of all to have a choice to select target consumer groups; secondly We must develop targeted flooring products for targeted groups, that is, we must develop, design, and introduce corresponding flooring products according to the characteristics of the target consumer groups in order to capture the appetite of target consumers. Win more market share.
In the future, the flooring industry will be strong, and the weak will be killed. According to different statements about the brand pattern of the future flooring market, Gao Zhihua, president of the flooring distribution professional committee of China Timber and Wood Products Distribution Association, believes that the current situation in the flooring industry is facing. It is very serious. For a small scale business operation and poor economic strength, there is no brand effect. Only a weak floor company with a price war can either starve or die. In short, it is unavoidable that weak and weak flooring companies face the death outcome. Of course, the thirty-sixth plan is a sensible decision and it will only become increasingly lossy. At the same time, Chairman Gao Zhihua made his point clear to the author: In the future, the flooring industry will surely be the strong and the weak, and the weak will die!
Strong brands will surely dominate the world, but it takes time for the different claims of the flooring industry leading brands in the future. Xu Liufeng, deputy secretary-general of the Wood Floor Circulation Professional Committee of the China Wood and Wood Products Distribution Association, told the author: ''The future flooring market will surely send home appliances. Like the market, a strong brand dominates the world, but it takes time. For example, there are problems with resource monopoly in all walks of life, and the flooring industry is no exception. Now the flooring industry is facing an indisputable fact that the global resources are in short supply and raw material prices have increased substantially. The shortage of resources will inevitably lead to the soaring of floor billet prices, which will surely cause most companies to become resource bottlenecks. Only a few companies with a large inventory of stocks will be able to develop in the market. Therefore, it can be said that in the future competition of the flooring industry, whoever controls the timber resource supply chain will win the opportunity for development. In the current market, it is not difficult to find that the control of timber resource supply chain is a strong brand in the industry!
It is spring to talk about the future of the floor industry will emerge the pattern of big brands dominating the world, China Wood and Wood Products Distribution Association vice president of wood flooring circulation committee Yang Meixin made it clear: the flooring industry is a spring bloom, the industry will not appear Big brands dominate the world. Vice President Yang Meixin stated that the current development of the flooring industry has suffered from 'overcast rain', and many business leaders suddenly have increased their pressure. However, companies should understand that the rigid market demand has actually been placed in front of companies: During the 12th five-year period, urbanization has risen to more than 51%. The relevant person in charge of the China Real Estate Association recently disclosed that during the “12th Five-Year Plan†period, the total amount of housing construction in the country was relatively large. It is estimated that about 6 million sets of commodity housing will be built each year, and 5 million sets of affordable housing projects will be provided. How to seize these development opportunities, the key depends on how companies grasp.
At the same time, Yang Meixin, vice president of the company, believes that it is normal for industrial enterprises to spit in the process of development. This is an inevitable law for the development of industry enterprises. In this law, only those companies that have short-sighted visions, current interests, and technological innovations will be eliminated from the market and die. And SMEs with excellent management and technological innovation can use this opportunity to develop better.
Here, Yang Meixin, vice president of the small and medium-sized floor companies also put forward their own proposals: SMEs have a strong personality, in the process of development must be market segmentation: first of all to have a choice to select target consumer groups; secondly We must develop targeted flooring products for targeted groups, that is, we must develop, design, and introduce corresponding flooring products according to the characteristics of the target consumer groups in order to capture the appetite of target consumers. Win more market share.
In the future, the flooring industry will be strong, and the weak will be killed. According to different statements about the brand pattern of the future flooring market, Gao Zhihua, president of the flooring distribution professional committee of China Timber and Wood Products Distribution Association, believes that the current situation in the flooring industry is facing. It is very serious. For a small scale business operation and poor economic strength, there is no brand effect. Only a weak floor company with a price war can either starve or die. In short, it is unavoidable that weak and weak flooring companies face the death outcome. Of course, the thirty-sixth plan is a sensible decision and it will only become increasingly lossy. At the same time, Chairman Gao Zhihua made his point clear to the author: In the future, the flooring industry will surely be the strong and the weak, and the weak will die!
Strong brands will surely dominate the world, but it takes time for the different claims of the flooring industry leading brands in the future. Xu Liufeng, deputy secretary-general of the Wood Floor Circulation Professional Committee of the China Wood and Wood Products Distribution Association, told the author: ''The future flooring market will surely send home appliances. Like the market, a strong brand dominates the world, but it takes time. For example, there are problems with resource monopoly in all walks of life, and the flooring industry is no exception. Now the flooring industry is facing an indisputable fact that the global resources are in short supply and raw material prices have increased substantially. The shortage of resources will inevitably lead to the soaring of floor billet prices, which will surely cause most companies to become resource bottlenecks. Only a few companies with a large inventory of stocks will be able to develop in the market. Therefore, it can be said that in the future competition of the flooring industry, whoever controls the timber resource supply chain will win the opportunity for development. In the current market, it is not difficult to find that the control of timber resource supply chain is a strong brand in the industry!
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