The research and application of starting manufacturing and electric technology in China started relatively late, but it has developed greatly in the past ten years. Due to the high quality, age, high speed, high output and high precision of the pneumatic tools, the electric technology is quickly applied to various industrial parts and has produced significant benefits in production. China is a major producer and exporter of hardware tools. Among them, most of the power tools sold worldwide are produced and exported from China. I have become the world's leading supplier of power tools. Although China's hardware tools industry is large in scale, due to weak technological innovation capabilities, too simple market structure, and weak brand influence, many hardware tool manufacturers often lack core competitiveness and are difficult to become bigger and stronger. China's current annual tool sales of 14.5 billion yuan, of which the proportion of cemented carbide tools is less than 25%, not only far from the international market tool product structure, but also can not meet the growing demand for cemented carbide tools in the domestic manufacturing industry. At present, the imbalance of the tool structure is that the tool and the demand are not correct. For example, the carbide cutters that users need are large, but the high-speed steel cutters are over-produced; the high-efficiency cutters that are urgently needed in modern manufacturing are large, but the low-grade standard cutters are overproduced. In the domestic power tool market, the sales of domestic power tools accounted for 90% of the total sales, while the various imported brand products accounted for only 10% of the market. In the foreign power tool market, the proportion of manufacturing in China is expanding, and China has become a global power tool production base. The domestic power tool market is more critical to the quality and brand of power tools. Whether it is a power tool dealer, it is still a direct user of Fanbo, and they are very serious about the quality and brand of power tools. Therefore, the market has increased the inclination of good quality and good brand power tools. This is an improvement, indicating that the power tool market is maturing. After the international economic recovery, hardware tools ushered in the golden period of development of the export market, especially in developing countries. Due to the relative lag and overall aging of the machining industry in developing countries, there is a strong demand for imported tool hardware products. Hardware products merchants have quickly seized this great opportunity and gradually developed through trade agreements and exchanges. A huge export market and trading business. Hardware foreign trade enterprises will take measures in time to make timely response measures, actively participate in international exhibitions, improve product quality, increase product innovation, vigorously create low-carbon products according to the international economic situation, and understand the EU directive standards for the export of hardware products. Expand the banner of foreign markets and enhance the international market share of China's hardware products. Domestic hardware tools are widely used in various fields such as geological exploration, stone, machinery, automobile and national defense industries. The manufacturing technology of abrasive tools, geological drill bits and stone sawing tools for machining has been greatly improved. The products have been serialized and standardized, with complete varieties and specifications, stable product quality, and some products have certain competitiveness in the international market. The power tool is used in the same way as a pneumatic tool. It is even more convenient to use than a pneumatic tool. It has a compact body, long life, high safety, and energy saving. As far as the current situation is concerned, its variety specifications are also relatively complete, such as wind chisel, gun drill, polishing machine, impact wrench and so on. The export strategy of electric tools will improve the technical level to consolidate the currently occupied market, and further cultivate and develop new markets. In the future, we will focus on the following aspects: further improve product quality and accelerate new product development. In particular, we must focus on accelerating the development of battery-operated power tools and electronically controlled power tools, and constantly improve the level of power tools and product quality. Production technology is intensive, flexible, automated, specialized, and production collaboration networked development. It should be gradually shifted from the export mode of brand production and neutral packaging to exporting its own brand-name products. The production of branded and neutral packaging has indeed played an important role in rapidly expanding the export of power tools in China, but this is not a long-term solution, because this kind of operation cannot establish the image of Chinese enterprises and create their own famous brands. Some manufacturing companies can only be an obscure processing plant, while middlemen are profitable. In addition, brand-name production often hides hidden dangers of trademark infringement disputes. In order to promote the healthier development of China's electric tool foreign trade market and safeguard the legitimate rights and interests of China's power tool industry, we must strive to create our own brand name and obtain the profits we deserve in the export of products. Fully carry out safety certification and electromagnetic compatibility certification for power tools, implement export licenses for power tools, and continuously improve the quality and level of power tools. Exploring emerging markets to further study the trade practices of power tools in Europe and the United States, while stabilizing and expanding the market share of power tools in the North American North American market, actively explore new markets and diversify the market, especially focusing on African markets and Latin American markets. And the Eastern European market. Oppose low-price marketing and regulate the export market. In addition to some foreign-funded enterprises, the general price of power tools exported by China is relatively low. The main reason for this phenomenon is that the export enterprises compete with each other at low prices. The damage is quite serious. Some state-owned enterprises generally have superior quality products. However, due to the high cost, they have fallen in the competition, while some of the poorer or even inferior ones have used low-price marketing methods to export them. The market has caused adverse effects and damaged the image of our products. Especially in the past two years, this phenomenon has been delayed from the foreign trade market to the domestic market, resulting in a general decline in the overall economic efficiency of the industry. For the benefit of the national nation, it is necessary to further standardize the market and promote fair competition, so that the foreign trade market for power tools is truly prosperous. Establish a buyer's market concept in the competition. To achieve the development of the industry around the market, enterprises should focus on shifting from production technology to marketing, and use professional products and DIY products on the products at the same time, the production, technology, marketing and After-sales service must comply with the buyer's market rules.
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