The decline in sales of solid wood composite doors

Composite solid wood door professionals said that the "Real Estate New Deal" was finally reflected in the composite solid wood door industry in the second half of 2010, and the market demand was not strong. Compared with the same period of last year, sales of composite solid wood door companies in Beijing fell by 40%. At the same time, various costs are increasing, and labor costs raised year by year cannot be ignored. In recent years, as residents' incomes and prices have risen in an all-round manner, workers' demands for wages have become higher and higher. All skilled workers have a salary of around 4,000 yuan, and sometimes workers of certain special types earn higher wages. "We cannot aggravate the workers, but we must not let the winds absorb all the labor costs. We are forced to make up only our share of the products."

Since the advent of the financial crisis in 2008, 2009 is not a difficult time. However, in the turbulent environment of the property market, it is necessary to be careful in the second half of 2010, while the lost market for small enterprises provides opportunities for potential companies, companies that have continuous motivation and financial support to provide market integration. opportunity.

In recent years, with the rise of raw materials for composite solid wood doors, the price of wood has soared again and again. The raw material contradictions in the composite solid wood door industry have also become increasingly prominent, and this year it has completely erupted. This makes the composite solid wood door industry feel pressure and profits have been greatly reduced. In order to stabilize the composite solid wood door market, the composite solid wood door industry has implicitly slightly raised the market price of composite solid wood door products to ease the pressure brought about by the rising raw material prices on the composite solid wood door industry. Some composite solid wood door companies suffered a crisis of survival, and even went bankrupt. How to overcome the adverse situation to achieve survival and development has become a difficult problem for many composite solid wood door companies.

At present, enterprises that are expanding factories, equipment, and personnel should pay attention to the fact that the environment is changing quietly. Without analyzing this change, it is very passive. With 75 points for industry selection, this is a business law. A composite solid wood door company in Chengdu has invested 300 million more to purchase more than 300 acres of land. By the end of August, there were products from the industry. Some insiders pointed out that no matter how your brand is combined or how products are collocated, how much research do you do on regional sales? Deep analysis, how much budget, this is not only a marketing issue, but also a strategic issue. The prospects of the new composite solid wood door are what the industry is waiting to see.