As China's security electronics industry matures, the industry chain begins to evolve from linear to networked. The domestic security companies re-examine the company's operating methods, began to use IT management thinking and marketing concepts to operate the company, many manufacturers pay more and more attention to the development of terminal users, security sales are becoming more and more flat, the price is more and more transparent The sales channel changed the traditional single agent sales model, and the network sales model emerged quietly.
Security companies need to rely on accurate network marketing to find their own effective promotion methods. The current network channels are blooming and the segmentation is very common. Segmentation channels in different regions, industries, and different groups of people provide a good basis for precision marketing. How can we achieve accurate marketing? From the specific point of view can be divided into the following points:
First, security companies must do a good job in promoting the positioning of groups. Enterprises of different sizes have different levels of user groups, that is, what are the target users of security companies, including regional, usage habits, education, and other data analysis.
Second, do a good job in promoting the regional and website positioning, according to the target users defined by the enterprise to find suitable promotion areas, promotion sites and other channels, in the appropriate areas and websites, use appropriate channels to promote products to target users, will do more with less.
Third, security companies must combine local realities and conduct promotional activities based on product features and user preferences. Each featured product has its own special publicity point. Doing some point-to-point publicity for target users will make target users more interested in accepting it.
Fourth, to improve execution, execution is the guarantee and foundation for planning landing. Otherwise, planning is perfect only in the water, the expected goal can not be guaranteed, statistics, follow-up implementation, interaction with Internet users, these are the key to implementation.
In the age of online marketing, the security industry needs to use blogs, word of mouth marketing, and word-of-mouth marketing to reflect the establishment of corporate blogs. Blog articles have a high chance of being cited and reproduced, and they can also reflect the temperament and service attitude of a salesperson. The final transaction has a great effect.
Security companies need to rely on accurate network marketing to find their own effective promotion methods. The current network channels are blooming and the segmentation is very common. Segmentation channels in different regions, industries, and different groups of people provide a good basis for precision marketing. How can we achieve accurate marketing? From the specific point of view can be divided into the following points:
First, security companies must do a good job in promoting the positioning of groups. Enterprises of different sizes have different levels of user groups, that is, what are the target users of security companies, including regional, usage habits, education, and other data analysis.
Second, do a good job in promoting the regional and website positioning, according to the target users defined by the enterprise to find suitable promotion areas, promotion sites and other channels, in the appropriate areas and websites, use appropriate channels to promote products to target users, will do more with less.
Third, security companies must combine local realities and conduct promotional activities based on product features and user preferences. Each featured product has its own special publicity point. Doing some point-to-point publicity for target users will make target users more interested in accepting it.
Fourth, to improve execution, execution is the guarantee and foundation for planning landing. Otherwise, planning is perfect only in the water, the expected goal can not be guaranteed, statistics, follow-up implementation, interaction with Internet users, these are the key to implementation.
In the age of online marketing, the security industry needs to use blogs, word of mouth marketing, and word-of-mouth marketing to reflect the establishment of corporate blogs. Blog articles have a high chance of being cited and reproduced, and they can also reflect the temperament and service attitude of a salesperson. The final transaction has a great effect.
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