The channel is king, and the finalist shower room market is no exception. However, under the background of the current economic downturn, the market's operating environment has also undergone major changes. The traditional marketing channel structure can no longer meet the requirements of the new economic environment. In order to cope with challenges, dealers need to improve competition. Force to recreate new marketing models.
Changes in the market and difficulties The work of traditional distributors is mainly the purchase of products from the upper reaches of the factory, which are then sold to downstream distributors or retailers in certain forms in order to earn the difference in sales as a profit model. This sales model is very suitable for use in large-scale stores, but the current policy has caused the property market in big cities to suffer severe blows. This has led to the downturn in the entire home industry in tier one and tier two cities. On the contrary, township cities at the prefecture level are not affected by this, but there is also a tendency for sales volume to increase. This caught offenders accustomed to doing business in big shopping malls in big cities. Some dealers were even forced to change jobs. In addition, today's marketing channels have undergone disruptive changes. The most obvious impact on distributors is that many shower room manufacturers have abandoned various distribution channels in the middle and directly face the end consumers, direct stores, and independent storefronts. Sales model is more used. As we all know, the traditional marketing channels are pyramid-shaped, with many levels and are long-term marketing channels. Too many links lead to increased circulation costs, reduced marketing efficiency, and provide time and space for fake and inferior products. Coupled with the quality of dealers are also uneven, difficult to manage, with the emergence of the buyer's market this marketing channel is no longer applicable. The short marketing channel simplifies the sales process and reduces the cost of sales. The manufacturers also understand the various types of information of the terminal consumers. This allows the manufacturers to have greater profit margins. Many companies even completely abolish the distributors, which makes the distributors The hard times are even worse. Moreover, the relevant state departments have begun to carry out legislative and planning work for the management of the distribution industry. After the introduction of these laws and regulations, the management of dealers has become more stringent. The dealer-related financial, taxation, and staff management must all comply with higher standards. For many small, private, and even accustomed to the former profit model distribution. Businesses can not but say that there is an additional layer of constraints.
Diversified business, innovation and road For now, many of the shower room dealers are still in the traditional mode of the warehouse behind the front door to open the door, and more powerful dealers are also so, at most a few agents Domestic or foreign top brands only, but some began or have been developed to other industries. When the reporter visited the Changchun building materials market, he chatted with a dealer with years of experience and learned that they began to produce small sanitary products. Of course, they also said they would still continue to make shower room products. This shows that the coexistence of business models in many industries is more popular. In fact, the model of a single business product has long been unsuitable for this kind of economic restructuring market. In order to better occupy the market, dealers gradually expand their own management brand, evolve from a single product to multiple products, and attack from a single brand to multiple brands. This illustrates the problem that dealers are always tied with interests. This kind of single product transitions to multiple products, and it is not surprising that a single brand transitions to multiple brands. However, in today's highly competitive market economy, the sales pressure of individual products is very great, and the supporting products are Sales are better, which allows dealers to work hard to change the marketing model, and this matching product is also welcomed by manufacturers. Regardless of whether it is in the market, it is good to do group purchase, home improvement, and one-stop shopping has become a trend. From the consumer's point of view, buying a single product is much more troublesome than buying a matching product, because buying a single product and finding the related products still requires a certain amount of time, and buying a related set of products is not only a product. With a good look, and the price will be relatively cheaper. It is also this type of consumption that has created a trend in the building materials market today. We also have to admit that this consumer group has great influence.
Service transformation, change mode to get rid of the current operating difficulties, we must re-position from the concept, from dealers to service providers, the transformation of traditional dealers to professional service providers for transformation, that is, the main source of dealer profits will no longer be Products, but to provide services for products.
For example, in the sales value chain of multi-technology products, after-sales service not only occupies an extremely important position, but also can bring huge profits to related companies. As long as the product has passed the warranty period, the part price and labor cost of the entire product are stated by the service providers. After all, the profit space can be imagined. Therefore, if traditional distributors in these fields can successfully transform themselves into professional after-sales service providers, their prospects will be bright. Of course, after the distributors realize the transformation, they must strengthen their own service functions, increase the connotation of services, and modernize the transformation, such as the modernization of the operating system, the establishment of modern warehousing, logistics and distribution, information feedback, and the development of retail networks. And maintenance, etc., these aspects must be strengthened, but also to create efficient services, so that they have an irreplaceable position in the entire value chain of the company.
Transposition thinking to do marketing has become a fashionable pop word in the modern marketing community. It takes a company’s position to consider issues, and then proposes corresponding solutions to these problems. Only the formation of a win-win situation between distributors and manufacturers is our pursuit. The ultimate goal.
Changes in the market and difficulties The work of traditional distributors is mainly the purchase of products from the upper reaches of the factory, which are then sold to downstream distributors or retailers in certain forms in order to earn the difference in sales as a profit model. This sales model is very suitable for use in large-scale stores, but the current policy has caused the property market in big cities to suffer severe blows. This has led to the downturn in the entire home industry in tier one and tier two cities. On the contrary, township cities at the prefecture level are not affected by this, but there is also a tendency for sales volume to increase. This caught offenders accustomed to doing business in big shopping malls in big cities. Some dealers were even forced to change jobs. In addition, today's marketing channels have undergone disruptive changes. The most obvious impact on distributors is that many shower room manufacturers have abandoned various distribution channels in the middle and directly face the end consumers, direct stores, and independent storefronts. Sales model is more used. As we all know, the traditional marketing channels are pyramid-shaped, with many levels and are long-term marketing channels. Too many links lead to increased circulation costs, reduced marketing efficiency, and provide time and space for fake and inferior products. Coupled with the quality of dealers are also uneven, difficult to manage, with the emergence of the buyer's market this marketing channel is no longer applicable. The short marketing channel simplifies the sales process and reduces the cost of sales. The manufacturers also understand the various types of information of the terminal consumers. This allows the manufacturers to have greater profit margins. Many companies even completely abolish the distributors, which makes the distributors The hard times are even worse. Moreover, the relevant state departments have begun to carry out legislative and planning work for the management of the distribution industry. After the introduction of these laws and regulations, the management of dealers has become more stringent. The dealer-related financial, taxation, and staff management must all comply with higher standards. For many small, private, and even accustomed to the former profit model distribution. Businesses can not but say that there is an additional layer of constraints.
Diversified business, innovation and road For now, many of the shower room dealers are still in the traditional mode of the warehouse behind the front door to open the door, and more powerful dealers are also so, at most a few agents Domestic or foreign top brands only, but some began or have been developed to other industries. When the reporter visited the Changchun building materials market, he chatted with a dealer with years of experience and learned that they began to produce small sanitary products. Of course, they also said they would still continue to make shower room products. This shows that the coexistence of business models in many industries is more popular. In fact, the model of a single business product has long been unsuitable for this kind of economic restructuring market. In order to better occupy the market, dealers gradually expand their own management brand, evolve from a single product to multiple products, and attack from a single brand to multiple brands. This illustrates the problem that dealers are always tied with interests. This kind of single product transitions to multiple products, and it is not surprising that a single brand transitions to multiple brands. However, in today's highly competitive market economy, the sales pressure of individual products is very great, and the supporting products are Sales are better, which allows dealers to work hard to change the marketing model, and this matching product is also welcomed by manufacturers. Regardless of whether it is in the market, it is good to do group purchase, home improvement, and one-stop shopping has become a trend. From the consumer's point of view, buying a single product is much more troublesome than buying a matching product, because buying a single product and finding the related products still requires a certain amount of time, and buying a related set of products is not only a product. With a good look, and the price will be relatively cheaper. It is also this type of consumption that has created a trend in the building materials market today. We also have to admit that this consumer group has great influence.
Service transformation, change mode to get rid of the current operating difficulties, we must re-position from the concept, from dealers to service providers, the transformation of traditional dealers to professional service providers for transformation, that is, the main source of dealer profits will no longer be Products, but to provide services for products.
For example, in the sales value chain of multi-technology products, after-sales service not only occupies an extremely important position, but also can bring huge profits to related companies. As long as the product has passed the warranty period, the part price and labor cost of the entire product are stated by the service providers. After all, the profit space can be imagined. Therefore, if traditional distributors in these fields can successfully transform themselves into professional after-sales service providers, their prospects will be bright. Of course, after the distributors realize the transformation, they must strengthen their own service functions, increase the connotation of services, and modernize the transformation, such as the modernization of the operating system, the establishment of modern warehousing, logistics and distribution, information feedback, and the development of retail networks. And maintenance, etc., these aspects must be strengthened, but also to create efficient services, so that they have an irreplaceable position in the entire value chain of the company.
Transposition thinking to do marketing has become a fashionable pop word in the modern marketing community. It takes a company’s position to consider issues, and then proposes corresponding solutions to these problems. Only the formation of a win-win situation between distributors and manufacturers is our pursuit. The ultimate goal.
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