Increased cost pressures The price increase of products is limited. The PPI rose in April. Although the latest PPI growth in April fell from 7.3% in the previous month to 6.8% in this month, the PPI is still rising. Last month's PMI data showed that under strong tightening pressure, corporate production declined slightly, and data on inventory and employment showed that manufacturing companies were in a paralyzed stage. On the one hand, international oil prices, such as metals and grain, are still fluctuating at high levels, and Chinese manufacturing companies are facing greater cost pressures. On the other hand, although the National Development and Reform Commission frequently "about talks" about enterprises, many companies are still trying their best to pass on cost pressures. The food and beverage industry has changed the cost of passing the trick. In the process of rising CPI, many food and beverage companies have demonstrated their ability to transfer costs. According to statistics from the relevant quarterly reports of listed companies, the net profit of these companies still reached 5.3 billion yuan. This reporter (reporter Liu Jun) reporter found in the market in Guangzhou yesterday, 600 ml of Coca-Cola, Pepsi-Cola is still on the supermarket shelf, the production date is relatively new, showing the factory at the end of April. However, beverage packaging has become smaller as a trend. Original leaf tea drinks, pure fruit juice drinks, Kunlun mountain mineral water, Watson's distilled water, etc. have also launched small package products. Coca-Cola's contact in China said that the 500-ml package launched in some cities was carefully considered in consideration of various factors in the market. Coca-Cola's bottling plant in Guangdong, Taikoo, revealed that sales of gasoline-containing beverages fell by 5% last year, and profits from the mainland business declined. One reason is that costs (especially sugar) have risen sharply. The reporter also learned that Pepsi is also embarking on the launch of 500 ml of cola. Pepsi said, “This move is in line with the trend of smaller and smaller consumption of consumers.†Cost increases do not change performance growth How much impact does raw material pressure have on food companies? The numbers best illustrate the problem. Looking at the quarterly report, the food manufacturing company recorded a total operating income of 36 billion yuan in the first three months of this year, an increase of 21% year-on-year. This is the second lowest growth rate except 2009. Although food companies are always complaining about the increase in overall costs, the industry has not experienced a deficit. On the contrary, the listed companies in the food manufacturing industry have made a net profit of 5.3 billion yuan in the first quarter, but the growth rate has declined. It shows that the ability to borrow money is very high. Good. This also explains why the recent food industry associations have repeatedly called on companies to maintain price stability while maintaining “reasonable profit marginsâ€. The reporter noticed that the liquor industry, which was once interviewed by the National Development and Reform Commission, did not reduce its ability to make money when the CPI was higher. This was mainly because the liquor had been hitting the “price increase†brand in the early stage. The situation in the dairy industry is not bad either. Although the price of raw milk rose last year, the performance of dairy stocks began to “warm up†in the first quarter, and its total profit increased by 29% year-on-year, higher than the same period in 2010. (Liu Jun) Logistics Industry Cost Increase Directly Pushes Up PPI (Reporter Huang Pei) Ma Renhong, executive vice president of the Guangdong Provincial Logistics Industry Association, told the reporter yesterday that the prices affecting industrial products are mainly production costs and logistics costs. The former is often slower because the raw materials purchased are generally cyclical, but the changes in logistics costs are straightforward. "There are many factors affecting logistics, the most important of which is the increase in fuel prices, the increase in labor costs and the tolls," said Ma Renhong. Ma Renhong said that China's logistics costs are the highest in the world, accounting for 17% to 18% of the total cost of goods, more than double the world average. This is because China's toll roads are the most in the world, and the current bridge fees have accounted for 20% to 30% of transportation costs. The increase in freight rates will be transmitted to downstream commodities. Logistics will lead both life and production. From the procurement of raw materials to the end market, logistics is inseparable. Ma Renhong said, "The rise in logistics prices will inevitably affect the price of end consumer goods." What is even more worrying is that the rise in PPI will affect corporate profits. Because the increase in logistics costs is easier to move downstream, industrial manufacturing is difficult to move down. "Enterprises will not do a loss-making business, and the result of falling profits may be the cut-off of product production," an industry expert said. "If you can reduce logistics costs, it will have a significant effect on maintaining price stability." Ma Hongren said. (Huang Pei) From the perspective of auto companies, the cost is often affected by a number of upstream raw material input inflation, and the cost pressure is naturally large. However, due to the unsatisfactory prospects of car sales during the year, the “enthusiasm†of the auto industry to pass on cost pressure is not too much. The cost pressure of the automobile industry is hard to improve. The newspaper (literary and reporter Liu Jun) has many upstream raw materials for automobiles, covering steel, plastics, powertrain, tires, glass, electronics and other parts and components. The reporter noted that although the cost of raw materials for automobiles has risen sharply, with the first negative growth in car sales in April, the auto companies have not dared to raise prices. Analysts of Changjiang Securities (11.09, -0.11, -0.98%) believe that under the multiple pressures of imported inflation and cost-driven inflation, the cost of automotive raw materials such as steel and rubber will continue to rise in the second half of last year. When released, the level of profit margins inevitably showed a more significant decline. For most auto companies, in order to reduce the risk of raw material prices, we have adopted measures such as diversifying suppliers and signing long-term supply contracts. At the same time, cooperation with more domestic raw material suppliers is a common practice to resist the price increase of raw materials, but its bargaining power is often Related to sales. Changjiang Securities believes that due to the pressure of rising costs, it is difficult to improve significantly in the second quarter, and the growth rate of automobile sales is difficult to increase significantly. The space for auto stocks will be limited.
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