After nearly two years of “freezingâ€, the floor market finally hoped for signs of recovery in the recovery of market sales. At the same time, it was a series of major new development opportunities introduced by the government. Some industry players believe that At the moment, we must firmly seize the opportunity and speed up development, and we must not slack off.
On the one hand, the market is picking up the pace of development of enterprises. It is understood that during the “May Day†holiday period this year, due to the re-release of consumer purchasing power, combined with the company’s many preferential promotional measures, many building materials flooring companies have sales Growth, some reached 30% -40%. Warmer market sales basically eliminated the more pessimistic atmosphere of the industry since the beginning of the year. Some companies even said that they have seen the entire building materials flooring industry begin to pick up.
In the case of a recovery in sales performance, some domestic flooring companies regained confidence, and large-scale home building materials stores directly accelerated the pace of expansion. It is understood that actually the home floor, the Red Star Meikailong and Other domestic floor giants have recently announced ambitious plans to open stores. Actually, the House has recently held a national 12-store linkage promotion conference. The number of Meikailong Red Star expansion stores this year is expected to reach 40.
New Policy Brings Major Development Opportunities to Thaw the Flooring Market
According to industry insiders' analysis, in the current round of expansion, these enterprises have accelerated the pace of infiltration outside the first-tier cities, penetrated into the second and third tier cities, and tried to seize more market opportunities. At present, with the in-depth development of state-owned housing construction, second- and third-tier cities are receiving more attention and attention from more companies.
On the other hand, policy favors brought about market opportunities. After the economic data in April was significantly lower than expected, policies accelerated to “stabilize growthâ€, from the introduction of stimulus policies such as RRR cut to the recent Premier Wen Jiabao’s “stabilizing growth†is more important. "Location" speech, many signals that "steady growth" has become the primary goal of the current government regulation and control policy. After a short-term shock in the current market, structural opportunities are still active. With the need to release and protect the housing sector, we are optimistic about the recent trend of the construction and building materials sector. Fiscal policy not only helps to improve industry fundamentals and prosperity, but also has a significant boost to market confidence. The directive significance of the building and building materials sector cannot be ignored. As long as the “stable growth†policy continues to promulgate, then the market will have a structure. Sex opportunities.
According to sources, mandatory quality standards for residential decoration are expected to be introduced during the year, and relevant quality standards have been reported. At present, the proportion of well-decorated residential buildings in China is relatively low. In 2011, the proportion of newly renovated residential houses in the eight major cities in the country accounted for only 14.1%. The new commercial real estate projects in the next two years will face a period of concentrated listing, which will bring huge scale to the decoration industry. Market space. Under the general trend of housing industrialization, the pre-design standards for hardcover rooms have received the attention of developers. It is expected that after 2014, the scale of residential fine-tuning will exceed RMB 1 trillion.
Market recovery, how to do floor companies?
Faced with the recovery of market sales and a series of major development opportunities, some floor companies believe that we must firmly seize opportunities and accelerate development, and we must not slack off. The industry believes that, first of all, building materials flooring companies should strengthen innovation and branding. Through the use of new product manufacturing processes and technologies, the adoption of E0-grade health plates, and the continued introduction of new products, it insists on providing consumers with healthy, environmentally-friendly and cost-effective flooring, and strives to make the products also recognized by the market and consumers.
Second, actively innovate the product marketing model to comply with the development trend of the building materials industry. People in the flooring industry believe that only a model of innovation can achieve leapfrog development.
On the one hand, the market is picking up the pace of development of enterprises. It is understood that during the “May Day†holiday period this year, due to the re-release of consumer purchasing power, combined with the company’s many preferential promotional measures, many building materials flooring companies have sales Growth, some reached 30% -40%. Warmer market sales basically eliminated the more pessimistic atmosphere of the industry since the beginning of the year. Some companies even said that they have seen the entire building materials flooring industry begin to pick up.
In the case of a recovery in sales performance, some domestic flooring companies regained confidence, and large-scale home building materials stores directly accelerated the pace of expansion. It is understood that actually the home floor, the Red Star Meikailong and Other domestic floor giants have recently announced ambitious plans to open stores. Actually, the House has recently held a national 12-store linkage promotion conference. The number of Meikailong Red Star expansion stores this year is expected to reach 40.
New Policy Brings Major Development Opportunities to Thaw the Flooring Market
According to industry insiders' analysis, in the current round of expansion, these enterprises have accelerated the pace of infiltration outside the first-tier cities, penetrated into the second and third tier cities, and tried to seize more market opportunities. At present, with the in-depth development of state-owned housing construction, second- and third-tier cities are receiving more attention and attention from more companies.
On the other hand, policy favors brought about market opportunities. After the economic data in April was significantly lower than expected, policies accelerated to “stabilize growthâ€, from the introduction of stimulus policies such as RRR cut to the recent Premier Wen Jiabao’s “stabilizing growth†is more important. "Location" speech, many signals that "steady growth" has become the primary goal of the current government regulation and control policy. After a short-term shock in the current market, structural opportunities are still active. With the need to release and protect the housing sector, we are optimistic about the recent trend of the construction and building materials sector. Fiscal policy not only helps to improve industry fundamentals and prosperity, but also has a significant boost to market confidence. The directive significance of the building and building materials sector cannot be ignored. As long as the “stable growth†policy continues to promulgate, then the market will have a structure. Sex opportunities.
According to sources, mandatory quality standards for residential decoration are expected to be introduced during the year, and relevant quality standards have been reported. At present, the proportion of well-decorated residential buildings in China is relatively low. In 2011, the proportion of newly renovated residential houses in the eight major cities in the country accounted for only 14.1%. The new commercial real estate projects in the next two years will face a period of concentrated listing, which will bring huge scale to the decoration industry. Market space. Under the general trend of housing industrialization, the pre-design standards for hardcover rooms have received the attention of developers. It is expected that after 2014, the scale of residential fine-tuning will exceed RMB 1 trillion.
Market recovery, how to do floor companies?
Faced with the recovery of market sales and a series of major development opportunities, some floor companies believe that we must firmly seize opportunities and accelerate development, and we must not slack off. The industry believes that, first of all, building materials flooring companies should strengthen innovation and branding. Through the use of new product manufacturing processes and technologies, the adoption of E0-grade health plates, and the continued introduction of new products, it insists on providing consumers with healthy, environmentally-friendly and cost-effective flooring, and strives to make the products also recognized by the market and consumers.
Second, actively innovate the product marketing model to comply with the development trend of the building materials industry. People in the flooring industry believe that only a model of innovation can achieve leapfrog development.
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