Face the big but not strong machine tool industry to focus on implementing strategic changes

At the end of the “Eleventh Five-Year Plan”, China’s machine tool industry has ranked first in production and consumption in the world in terms of overall scale. In 2009 and 2010, the scale of the industry economy ranked first in the world; in 2010, the output value of metal processing machine tools was 20.9 billion US dollars, accounting for about 1/3 of the world; in 2010, the consumption of machine tools was 28.3 billion US dollars, accounting for about the world's machine tool consumption. 45%. "Development achievements are huge, but we should also see problems that restrict the development of the industry. The technical progress is relatively lagging and the development mode is biased towards the problem of scale expansion." Wu Bolin, executive vice president of China Machine Tool Industry Association, is in China. The fifth session of the 6th executive director (expansion) meeting of the Machine Tool Industry Association emphasized this view to industry companies.

Wu Bolin pointed out that the main driving factors for the rapid development of China's machine tool industry in the past decade were the strong domestic demand for the domestic market, the development momentum stimulated by the reform of the institutional mechanism and the strong support of the national industrial policy. Due to the strong market demand and the scale of the assessment, industry enterprises have generally expanded their production capacity during the 11th Five-Year Plan period. Large-scale, heavy-duty products, diverse varieties, and complete specifications are common. Some companies that produce small-scale general-purpose machine tools have also launched large-scale and heavy-duty machine tools such as large-scale floor boring and milling machines and gantry machining centers. In the scale expansion, the production conditions and technological level of the enterprise have improved to varying degrees, but the product technology upgrade is not significant. The assimilation of product structure, overcapacity of low-end large-scale and heavy-duty machine tools are quite serious. In comparison, the role played by technological progress and management upgrades is relatively limited. Deep-level technology and industrialization technologies are not relevant, and the proportion of high-level innovation results in industrialization is relatively small.

Therefore, Wu Bolin believes that the industry as a whole still does not fundamentally get rid of the development model characterized by scale expansion. Although the scale of the industry is large, the product structure level is low, and it is still at the low-end of the global industrial chain. It can be seen that at this stage, the basic characteristics of the machine tool industry are “big but not strong”, and the main contradiction of the industry is the contradiction between the accelerated upgrading of the domestic market demand structure and the incompatibility of the industry supply capacity.

Industry is in a critical turning point, industrial restructuring is imperative
“Big but not strong” is a necessary stage for the development of the industry, and it is also closely related to the overall development level of China's industry. As early as around 2007, the central government began to implement policies to adjust the industrial structure and transform the development mode. Due to the emergence of the international financial crisis, this process was forced to be postponed. After accelerating the implementation of this policy after the financial crisis, people have a deeper understanding of its necessity and inevitability. The awareness of science and technology innovation and energy conservation and environmental protection in the whole society has been unprecedentedly improved. The demand of various industries is upgrading. The upgrading of products and the improvement of quality standards will inevitably bring about the demand for upgrading of manufacturing equipment.

Under the influence of the decline in growth rate and the dual factors of restructuring and transfer of the whole society, the current market demand structure is accelerating and upgrading. This trend will make the industrial structure contradictions that the original mid-to-high-end market demand cannot meet and the overcapacity in the low-end market become more prominent. Comprehensive analysis of the current characteristics of the industry, major contradictions and significant changes in the recent domestic market, it is not difficult to judge, the machine tool industry is in the critical turning point to achieve major strategic changes.

First of all, from the perspective of national development strategies, high-end machine tool products are heavily dependent on imports and are a threat to national defense and economic security. Some developed countries have been embargoing and blocking the country on cutting-edge products. Therefore, the state has always attached great importance to the equipment manufacturing industry, such as the high-end manufacturing as one of the strategic emerging industries, the establishment of high-end CNC machine tools and basic manufacturing equipment major projects. It is the unshirkable responsibility of the industry to change the status quo of large-scale import of high-end machine tool products.

Second, strategic transformation has become an inevitable choice for the survival and development of the industry. With the slowdown of the macro economy and the rapid upgrading of the demand structure, the market has been unable to support the development model of simply expanding production capacity in the past. The production capacity of low-end and mid-range products will be seriously over-supplied, and the industry cannot meet the demand for medium and high-end products. Without a strategic shift, problems will arise in the survival and development of the industry. In addition, the development of industrial enterprises in recent years has laid a solid industrial foundation for the implementation of the strategic transformation from large to strong in the whole industry.

The three major landmark goals have been established, and the path from “big to strong” has become clearer
According to the current situation of the industry and the objective requirements of realizing the transformation of the industry from “big to strong”, Wu Berlin proposed that the machine tool industry should strive to achieve the three key objectives during the “Twelfth Five-Year Plan” period: to provide core manufacturing areas for key industries. Breakthrough progress in equipment and services; the domestic market share of medium and high-end CNC machine tools has increased significantly, and the domestic market share of medium and high-end CNC systems and functional components has increased significantly; several world-renowned brands and advantageous enterprises have been formed. The realization of the three landmark goals will lay a solid foundation for the future development of China's machine tool industry.

Aerospace, marine, automotive and power generation equipment manufacturing is a key industry for national economy and national defense security, and the most important service area for the machine tool industry. The core manufacturing areas of these industries (such as aero engines, automotive engines, marine diesel engines and nuclear power plant manufacturing) have high comprehensive performance requirements for the required machine tools and equipment, and are typical high-end market segments. Wu Bolin pointed out that during the "Twelfth Five-Year Plan" period, the machine tool industry should focus on the whole industry, and on the basis of the service results already achieved, quickly turn to the capacity building of developing high-end market segments. At the same time, it is necessary to closely follow the development of strategic emerging industries and provide them with advanced and applicable machine tool tools and equipment.

The domestic market share of medium and high-end CNC machine tools and the low domestic market share of medium and high-end CNC systems and functional components are the specific manifestations of major contradictions in the industry at this stage. Achieving the above-mentioned two goals of significant improvement is an important indicator of the improvement of the industrial structure level and core competitiveness of the machine tool industry, and is the main direction of the industry during the “Twelfth Five-Year Plan” period. According to the "12th Five-Year Plan for Development of Machine Tool Industry", in 2015, we will strive to make the domestic market share of domestic CNC machine tools reach over 70%.

Having a number of world-renowned brands and advantageous enterprises is another important symbol of the machine tool manufacturing power, and it is also an inevitable requirement for the industry to change from large to strong. The formation of a number of world-renowned brands and advantageous enterprises will surely drive the overall improvement of the overall quality and structure of the whole industry, and accelerate the process of transforming the industry from large to strong. Wu Bolin raised his ardent expectations for the outstanding enterprises that are interested in creating world-renowned brands during the “Twelfth Five-Year Plan” period: “Incorporate brand building into corporate development strategy, unified planning, and system implementation. Rely on technology and management innovation, give play to its own advantages, focus on the market. The goal is to provide excellent products and services for the mid- to high-end market, and carefully cultivate the unique brand advantages of the company."
 

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