Analyze the development characteristics of hardware manufacturing

With the rapid rise of China’s economic strength, China has become the most dynamic economic region in the world. China's economic facilities are relatively complete, its industrial development is relatively mature, and its labor costs are relatively low. It has the comparative advantage of becoming a global hardware manufacturing center, and its outward-oriented development characteristics are obvious.

The requirements of the international market for China’s hardware products began to gradually develop and change. They have higher requirements for the quality, packaging, and delivery terms of Chinese products, and even gradually extended to the production process and product research and development, product and environmental protection, energy resources, The human environment is combined. With the deepening of competition, the profit space in all stages of the hardware industry chain is being compressed, and the space for price reduction is decreasing. More and more companies are realizing that it is impossible to establish core competitiveness based on price competition alone, and not the direction of long-term development, in an effort to explore new development paths. Many hardware companies have increased their investment in technology, developed new products with high-tech content, used product differentiation as a long-term plan for business development, sought new market demand, and established new economic growth points to realize the Continuous development.

The hardware industry's marketing targets are generally group and institution purchasing behaviors with obvious industry characteristics. Therefore, the marketing target is not the individual consumers facing the fast-moving consumer goods industry, but the production users who are characterized by industry users and invest in reproduction; Product structure: Technology is relatively specialized. The hardware industry is generally a system-integrated specialized product. Regardless of whether it is a construction machine or a central air-conditioner, the level of product specialization is generally very high, and the technical entry threshold and capital threshold for product entry are high. Third, the marketing model: direct marketing Mainly supplemented by channels. Because the technical content of the product structure is relatively high, and most domestic dealers rely on market opportunities, the relative overall quality is low, and it is impossible to rely entirely on channels. The distributors in most channels act as large sales personnel and end users. Engage in business-oriented, involving professional programs and technical exchanges, basically based on manufacturers; and manufacturers want to produce more stable, we must pay attention to direct sales.

Therefore, the marketing model: Take the end user as the leader, take the order of the project as the goal, and guide the manufacturer as the development direction.