From May 23rd to 26th, the Shanghai International Kitchen & Bath Exhibition was unprecedented in popularity. Tai Tao sanitary ware with its core strengths products self-cleaning Imperial series toilet exhibitors. Pianos and Saxophone melodious sounds spread from the Tai Tao Exhibition Hall. Delicious catering services are available. The full open exhibition hall is filled with warmth and comfort. The reporter interviewed Qiu Aibin, manager of the marketing department of Tai Tao in the Tai Tao Exhibition Hall.

Reporter: This year's pavilion is very special, open-ended, and there are not many products displayed. What is the deep meaning of this arrangement?

Qiu Aibin: This year's Tai Tao exhibition hall is built according to the foreign exhibition hall model. Taitao has been doing foreign trade for many years, and company managers often visit foreign exhibitions and are familiar with foreign exhibitors. Thai Tao opened this fully open exhibition hall this year in order to welcome visitors from all directions with a better attitude. Through the reception, we will let everyone know about Tai Tao in a pleasant environment and visit Tai Tao products. Last year, Tai Tao’s pavilion was relatively closed, and it felt less than ideal. This year we hope that Tai Tao will bring a fresh look and unique impression to dealers and visitors. There are not many products we have exhibited this year. We are mainly launching products that represent Tello’s core competitiveness and highlight our strengths. Therefore, the main push for this exhibition was the Jiehuang series. Self-cleaning emperor is a patented product of Taitao, and we want to promote it to all parts of the country. Take things that others don't have to promote the Tai Tao brand, so that the results will be better and the customers will be more acceptable.

Reporter: Can you introduce us to Taita Self-Cleaning Emperor?

Qiu Aibin: There are three main characteristics of self-cleaning at Tai Tao: antibacterial, self-cleaning and ultra-smooth. Self-cleaning emperor has been granted a patent by the State Administration of the People's Republic of China since its invention in 2009. Tai Tao has increased its domestic promotion efforts in the past two years. There are also good wines that must be promoted so that more people can know about our products.

Reporter: Thai Ceramics exhibitors this year, in addition to display the brand and core products, what kind of exhibitors?

Qiu Aibin: Another major purpose of our participation in Thai Ceramics this year is to invite investment in third and fourth-tier cities. Because the logistics of third- and fourth-tier cities is not very developed, bathroom products are easily damaged and the freight rate is high. To solve the logistics and distribution problem, from last year to this year, Taitao has established logistics warehouses in several provincial capital cities.

Reporter: What are the results of this year's Shanghai Kitchen and Bath Exhibition?

Qiu Aibin: At this year's show, we have launched a number of promotional policies. If you examine my bills and other activities, on-site contracting dealers will receive an IPAD. The introduction of these measures has a certain appeal to dealers, and many dealers have signed contracts with us on site. In addition, the distributors do a certain amount, and we also have incentives such as after-sale service vehicles and commercial vehicles.

Reporter: In addition to these promotional and incentive policies, what do you think is the most attractive dealers in Thailand?

Qiu Aibin: Our brand and products. From the establishment of the company in 1996 to the present, the Thai Tao brand has gone through 16 years, and the brand's foundation is still relatively solid. In terms of the high block level in the sanitary ware industry, the cost-effectiveness of our products is relatively high. So, in fact, they are still impressed with their products. Our promotion policy actually only serves as a catalyst. The main core is the product. Our core philosophy is to make the most cost-effective products. This is the most destructive for dealers. The price is right, the product is stable, and the brand development trend is good. This is a powerful weapon for our investment.

Reporter: Now many companies have advertised their own brand products with high cost-effectiveness. How does Thai Tao realize its cost-effective advantage?

Qiu Aibin: When distributors choose a brand, they will ask about the price. A comparison shows that the product is cost-effective. We are really doing this. The same brand, the same product, our price will have advantages. Dealers are in contact with the product all day and are familiar with the price, and they will choose it themselves. If you just want to advertise yourself for a good price/performance ratio, the dealer asks you if you are price or compare products. We Tai Tao proposed to do the most cost-effective product is content, not just a slogan.

Reporter: Can you explain the concept of the 360° integration of experts under Taitao?

Qiu Aibin: Tai Tao began to work as a bathroom in 2005 and proposed the concept of integrating experts. We are a series to do, the product line is relatively long. We have our own bathroom cabinet factory and supporting factory, so it is a true integration expert. If all but ceramics are self-produced and others are branded, this cannot be integrated. Because quality, delivery time, etc. are difficult to check, it is only necessary to have a factory of your own.