Hardware new sales representatives are always confused, in the end how to win business?
You are an expert customer is a buyer
The new sales representative must first learn the professional knowledge related to his own sales of products, including knowledge of the product, such as the product's performance, specifications, characteristics, selling points, advantages, disadvantages, implementation standards, test reports, quality judgments Standards, production processes, etc., include the specific circumstances of competing products, but also the development trend of the industry, its own business conditions, marketing policies, etc. This is the basic work of all new sales representatives, so new sales representatives must develop themselves into professionals. Whether you are a new sales representative or an old salesperson, consumers will always treat you as an expert. If you are unprofessional as a new sales representative, customers will generally not buy the products you sell. In all fairness, as a sales representative, you are not an expert yourself, how can customers be assured to buy from you? The new sales representative can only become an expert and the customer can become a buyer.
You are very confident that the customer will believe
The quality that a new sales representative must possess is self-confidence. I believe that the products that I'm marketing are the best for a certain type of consumer groups. I must be clear about the advantages of my marketing products, and I must justify introducing the advantages of products to your customers. In the marketing process, we should ignore those things that are unfavorable to ourselves and our products. We firmly believe that there are no perfect things in this world, that is, even more powerful competitive products. It also has shortcomings. Competitive products also face some consumer questions and Blame, you are the same starting line with your competitors in marketing, do not be "scared" by competitors and consumers, firmly believe that "I am the best, the product I sell is the best!", to avoid weaknesses , Give full play to your advantages, answer your customers' questions with your confidence, and finally make them believe and buy. The new sales representative must firmly believe that you are engaged in a great career and a noble career. You should be proud and proud. It is because of the unremitting efforts of numerous sales representatives and sales managers that they have promoted the development of society and the progress of mankind. This confidence and boldness will definitely make it easier to win the trust and respect of customers.
You are only interested in customer customers
The new sales representative must think for the customers in the marketing process, and do not sell for the sake of sales. The new marketing representative must keep the customer in mind, know the truth, learn to empathize, not only does not infringe on the interests of customers, but also to provide customers with more benefits as possible, such as in the marketing process, to consider the actual needs of customers What kinds of products customers need and what products they need, you need to be a reference for your customers, make a good deal for your customers, don't hard sell the products whose customer needs are falling, give customers the accessories, gifts, The service is completely provided to the customer. It can never be intercepted or infringed upon the interests of the customer. It is a product that is not suitable for the customer's needs. Do not worry. You can explain it to the customer and wait until you have the product you want. Time to sell to consumers. The new sales representative, as long as the customer is concerned, treats the customer as a friend, and the customer will naturally purchase your product.