—— Transformation of Innovation Cooperation On June 7, 2012, the China Fertilizer Industry Summit was held in Hangzhou. The summit focused on the current high raw material prices for fertilizers and excess capacity in the industry, and conducted in-depth discussions around the development of the entire industrial chain of fertilizer production and sales. Innovation, cooperation and transformation have become the three hot topics in the industry.
Focusing on China's grain security and demand for chemical fertilizers, Jiang Changyun, a researcher at the National Development and Reform Commission’s Institute of Industrial Economics and Technology Economics, pointed out that although China’s grain production has increased continuously for eight years and the supply of major agricultural products has become increasingly abundant, it must be noted that increasing production is based on resources and factor inputs. The massive increase was supportive. Under the existing agricultural development model, the difficulty of increasing grain production will increase in the future, and as the main means of increasing grain production, chemical fertilizers will face severe challenges.
According to Shang Zhaocong, deputy director of the National Fertilizer Quality Supervision and Inspection Center (Shanghai), the fertilizer industry should adopt strategic innovation, process innovation, product innovation, formula innovation, marketing innovation, and industrial innovation in the face of new situations. , Actively promote the transformation and upgrading of the industry. He proposed to focus on the development of mineral, acid, nitrate nitrogen, and nitro compound fertilizer industry chains, and focus on the development of an integrated production, application, planting, and harvesting industry with blended fertilizers as the basis for optimizing formulations; encourage development to be high Potassic feldspar containing raw materials containing trace elements, quick-dissolving potassium fertilizer, water-soluble fertilizers as a medium for facilities agriculture and urban agriculture; gradual development of functional fertilizers; further refinement of fertilization techniques, establishment of plant nutrition doctor-type marketing networks, etc. .
According to Dou Jingping, director of the information center of China-Arab Chemical Fertilizer Co., Ltd., according to the current development trend and foreign experience, China's fertilizer-related companies will gradually transition from a purely competitive relationship to a co-existing competition and cooperation coexistence. Cooperation mode: First, the circulation of chemical fertilizers is developing in the direction of specialization, forming a large-scale specialized circulation subject represented by the current middle peasants and Sinochem; secondly, a number of large-scale fertilizer production groups are the mainstay, forming a new agricultural chain organization covering the whole country. Third, the traditional advantages of circulation enterprises and the advantages of chemical fertilizer production group cooperation, the formation of a joint venture capital to connect, share the flow of agricultural resources this big cake.
At present, China's fertilizer circulation system has entered the stage of full marketization, and the agricultural capital industry is also gradually transitioning from vicious competition to market optimization, and is in the industry integration period. Chen Zhihao, general manager of Huidoli Agri-products Co., Ltd., believes that the industry integration period is a critical period for building excellent brands. In the future, the fertilizer circulation industry will transform from a distribution model to an integrated service model. This means that some companies will be eliminated, of course, some companies will rise.
For standardizing the agricultural capital market, Chen Zhihao put forward four suggestions: First, to maintain a modest oversupply of production capacity; second, to strengthen strategic cooperation between the production and sales sides to form a supply chain; third, to establish a trustworthy cooperative alliance between the production and sales parties; and to adopt a moderate policy. Regulation and control, such as stabilizing export tariff policies to promote appropriate exports, gradually phase out preferential policies to eliminate backward production capacity, and appropriately increase reserve subsidies to increase corporate reserve enthusiasm.
Focusing on China's grain security and demand for chemical fertilizers, Jiang Changyun, a researcher at the National Development and Reform Commission’s Institute of Industrial Economics and Technology Economics, pointed out that although China’s grain production has increased continuously for eight years and the supply of major agricultural products has become increasingly abundant, it must be noted that increasing production is based on resources and factor inputs. The massive increase was supportive. Under the existing agricultural development model, the difficulty of increasing grain production will increase in the future, and as the main means of increasing grain production, chemical fertilizers will face severe challenges.
According to Shang Zhaocong, deputy director of the National Fertilizer Quality Supervision and Inspection Center (Shanghai), the fertilizer industry should adopt strategic innovation, process innovation, product innovation, formula innovation, marketing innovation, and industrial innovation in the face of new situations. , Actively promote the transformation and upgrading of the industry. He proposed to focus on the development of mineral, acid, nitrate nitrogen, and nitro compound fertilizer industry chains, and focus on the development of an integrated production, application, planting, and harvesting industry with blended fertilizers as the basis for optimizing formulations; encourage development to be high Potassic feldspar containing raw materials containing trace elements, quick-dissolving potassium fertilizer, water-soluble fertilizers as a medium for facilities agriculture and urban agriculture; gradual development of functional fertilizers; further refinement of fertilization techniques, establishment of plant nutrition doctor-type marketing networks, etc. .
According to Dou Jingping, director of the information center of China-Arab Chemical Fertilizer Co., Ltd., according to the current development trend and foreign experience, China's fertilizer-related companies will gradually transition from a purely competitive relationship to a co-existing competition and cooperation coexistence. Cooperation mode: First, the circulation of chemical fertilizers is developing in the direction of specialization, forming a large-scale specialized circulation subject represented by the current middle peasants and Sinochem; secondly, a number of large-scale fertilizer production groups are the mainstay, forming a new agricultural chain organization covering the whole country. Third, the traditional advantages of circulation enterprises and the advantages of chemical fertilizer production group cooperation, the formation of a joint venture capital to connect, share the flow of agricultural resources this big cake.
At present, China's fertilizer circulation system has entered the stage of full marketization, and the agricultural capital industry is also gradually transitioning from vicious competition to market optimization, and is in the industry integration period. Chen Zhihao, general manager of Huidoli Agri-products Co., Ltd., believes that the industry integration period is a critical period for building excellent brands. In the future, the fertilizer circulation industry will transform from a distribution model to an integrated service model. This means that some companies will be eliminated, of course, some companies will rise.
For standardizing the agricultural capital market, Chen Zhihao put forward four suggestions: First, to maintain a modest oversupply of production capacity; second, to strengthen strategic cooperation between the production and sales sides to form a supply chain; third, to establish a trustworthy cooperative alliance between the production and sales parties; and to adopt a moderate policy. Regulation and control, such as stabilizing export tariff policies to promote appropriate exports, gradually phase out preferential policies to eliminate backward production capacity, and appropriately increase reserve subsidies to increase corporate reserve enthusiasm.
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